Country Marketing Manager, GTM

🚀 Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy.

The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

• As a country marketing manager at Whatnot, you love being the driver of hyper-growth and helping sellers grow their businesses fast.
• You're quick to understand users and communities across every category you’ll be launching—whether it's beauty, trading cards, or anything in between.
• You are an expert in developing and executing marketing plans centered around customer acquisition and retention.
• This work includes digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content.💻 Role
• Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demand
• Identify and pursue PR and influencer opportunities in the local market across categories
• Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
• Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
• Measure and iterate on the effectiveness of category marketing initiatives👋 You
• Curious about who thrives at Whatnot?
• We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.
• You have 6+ years of marketing experience in a fast paced environment.
• Experience at a high-growth startup, marketplace or creator-focused platform is a plus
• You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
• You're a creative thinker with an aptitude for content creation and copywriting
• You have experience tracking KPIs and monitoring success for marketing programs
• You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed🙏 Nice to Have
• Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).

Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)Experience buying and selling in online marketplaces.🎁

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• All Whatnauts are expected to develop a deep understanding of our product.
• We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

Parental Leave16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.💛 EOEWhatnot is proud to be an Equal Opportunity Employer.

We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.

We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

Compensation Range

$149K - $165K