Marketing Manager

Niman Ranch supports a community of more than 600 independent farmers and ranchers who raise pork, beef, and lamb traditionally, humanely, and sustainably to deliver the finest tasting meat. It is part of Perdue Farm, a fourth-generation, family-owned food and agricultural business deeply rooted in tradition yet with a forward-thinking mindset.

We believe that success starts with our people, and our culture is built on a foundation of teamwork, integrity, and respect, where every voice matters and everyone is encouraged to contribute to our shared goals. We are dedicated to creating a supportive, inclusive environment where associates feel valued and inspired to make an impact, both within the company and in the communities we serve.

From promoting growth and development to prioritizing work-life balance, we’re committed to helping our team members thrive. That's Perdue.

Summary

Shape the future of our brands and drive growth through innovative marketing strategies and product initiatives. As a Marketing Manager Retail, you will lead the development and execution of market strategies and business plans while managing the launch of new products, packaging innovations, and integrated marketing programs.

You will collaborate closely with cross-functional teams to bring ideas to market, manage key projects, and deliver initiatives that strengthen brand performance and support business objectives. This role is ideal for a strategic, results-oriented marketer who thrives in a fast-paced environment and enjoys turning insights into impactful solutions.

Reporting to the Senior Director of Marketing, this position is based in Denver, CO and includes up to 25% travel.

Principal Essential Duties &

Responsibilities

• Own KPI tracking and insights by collaborating with RGM and Category Management teams to monitor category and brand KPIs, maintain a strong point of view on category landscape changes, and translate trends into business implications.
• Build and refine activation measurement plans, evaluate performance against goals, and recommend clear next steps such as optimizing, expanding, stopping, or testing initiatives.
• Proactively surface risks and opportunities and propose data-supported actions.
• Produce monthly and/or quarterly business performance updates with concise insights, recommendations, timeline health, and risk mitigation plans tailored for leadership decision-making.
• Improve reporting tools and templates to increase clarity, accuracy, and speed, and document KPI definitions and reporting cadence.
• Integrate AI tools were appropriate to enhance reporting and analysis.
• Marketing Strategy & Execution.
• Own launch planning from brief through post-launch by developing timelines and workback plans for product launches, renovations, marketing asset projects, and packaging development, including defining success metrics and capturing after-action learnings.
• Partner cross-functionally across Marketing, Sales, Operations, Research and Development, Finance, and external partners to drive alignment, facilitate decision-making, clarify ownership and next steps, and escalate blockers to maintain momentum.
• Develop positioning and messaging by translating product features into compelling benefits and differentiated, consumer-relevant messaging in partnership with stakeholders.
• Oversee campaign execution, including briefs, reviews, and approvals, to ensure campaigns are on brand, aligned with strategy, and delivered on time.
• Create and maintain high-impact marketing presentations and product/program materials that clearly articulate value propositions, competitive differentiation, and activation plans while keeping the consumer at the forefront.
• Collaborate with Sales leadership to anticipate customer questions and objections and ensure materials support customer-specific needs.
• Provide regular updates to Sales on program status, timelines, and key talking points to ensure accurate and consistent customer communication.

Minimum Education And Experience

Bachelor’s Degree in Marketing, Business, or a related field.5+ years of progressive marketing experience, ideally within CPG, food, brand, or category marketing.

Demonstrated experience leading cross-functional projects, including launches, campaigns, renovations, and sales enablement, from concept through execution and post-analysis.

Preferred Education And Experience

Experience working with performance and market data sources such as Nielsen, Circana/IRI, Mintel, Numerator, or similar tools to inform strategy and evaluate results.

Experience using AI tools to streamline work processes.

Physical Requirements

• And Environmental Factors
• Work in a primarily sedentary office environment with occasional movement between offices or buildings.
• Move light equipment or supplies as needed.
• Access files, supplies, and equipment as required.
• Work in an open-partitioned, cubicle environment.
• Perdue Farms Inc. is an Equal Opportunity employer.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.