Director of Marketing Demand Generation

City Barbecue started in Columbus, OH in 1999 and we have grown to 78 joints in 12 states. We are an award-winning, quick casual concept that exists to serve and create happiness. City Barbecue has been recognized as a Top Employer by Columbus CEO and we now have the opportunity to bring onboard a Director of Marketing - Demand Generation.

High value is placed on those individuals who are strong relationship builders and who are driven by their own high self expectations.

This position will be based out of our Support Center in Dublin and this person must be local to the Columbus market.

Please review the job description below and send your resume in confidence today!REPORTS TO: The Director of Marketing – Demand Generation reports to the Chief Marketing Officer.

Job Overview

The Director of Marketing – Demand Generation drives traffic, guest acquisition, and frequency by building and scaling an integrated, data-driven demand generation engine. This role connects brand, media, loyalty, content, and operations through a disciplined campaign system with measurable business outcomes.

Responsibilities

Duties

• Integrated Campaign Planning
• Owns the marketing calendar, aligning promotions, media, menu, and key business moments
• Leads execution, ensuring campaigns drive awareness and traffic
• Translates business priorities into clear, executable campaign plans
• Ensures campaigns are fully integrated across paid, owned, digital, 3rd-party, and in-joint channels
• Manages agency partners to deliver performance, efficiency, and alignment
• Campaign Orchestration & Execution Leadership
• Leads end-to-end campaign orchestration from brief to launch
• Integrates cross-functional inputs across:
• Loyalty (audience, offer, timing)
• Creative (brand and visual direction)
• Content (digital messaging)
• Operations (restaurant readiness)
• Ensures campaigns are delivered on time, fully integrated, and execution-ready
• Performance Ownership & Optimization
• Owns performance across all demand-generating campaigns, including:
• Traffic
• Guest acquisition
• Campaign ROIMonitors KPIs and optimizes channel mix, messaging, and investment to improve results
• Local Demand Strategy
• Owns local demand generation strategy (Local Store Marketing)
• Builds systems and playbooks to scale national campaigns into local execution
• Partners with Operations to drive adoption across restaurants
• Team Leadership & Execution Discipline
• Leads and develops a high-performing execution team
• Establishes structured workflows, timelines, and campaign processes
• Drives the transition from reactive coordination to a disciplined execution model

Qualifications

• 5--8+ years in demand generation, CRM, or performance marketing
• Proven track record of driving measurable traffic, revenue, and ROIExperience with CDPs and marketing automation (Bikky strongly preferred)
• Strong analytical and strategic capabilities with a data-driven mindset
• Experience leading cross-functional teams and driving alignment