Growth Marketing Manager

Growth Marketing ManagerAbout Blue Street DataBlue Street Data is a fast paced, lean, and impactful start up, backed and led by a successful serial entrepreneur/founder, experienced board, and team of industry leading investors.

Blue Street Data is the external data intelligence platform, bringing efficiency, transparency, and trust to the data market - something no other company is doing. As the independent layer between businesses and data providers, we help organizations find the best data for their use case, based on their business needs.

Blue Street Data gives data users and buyers the power to compare market options across data quality, provenance, coverage, and cost. By unifying external data management across all business units, Blue Street Data equips organizations with tools to monitor data quality, control spend, increase visibility into external data usage, and make better informed decisions.

The result is better data decisions, lower risk, and greater return on data investments.

Finding and using the best external data is fundamental to an innovative company. Blue Street Data is giving companies that leading edge.

About the Role

We are in an early phase of growth and securing our core customer base focused on target industries.

We’re looking for a marketing lead to drive all field marketing strategies, including brand awareness, lead generation, outbound and inbound campaigns, and go-to-market execution.

This role exists across multiple aspects of the company and should be seen as a builder role who will work in close alignment with the Chief Revenue Officer. As the marketing lead, you will need to both be hands on and scrappy, while being able to appropriately strategize, design, and execute on market-leading projects.

You will own and continuously improve the marketing technology stack, leveraging AI and automation to maximize creativity and impact while operating efficiently.

You are highly accountable, action-oriented, resilient, and energized by building from the ground up. You will design our marketing operating rhythm, help design our campaigns, design sequence calendars, and have a constant focus of securing new customers and driving revenue growth.

Success in this role is measured by pipeline creation, qualified opportunities, customer acquisition, and revenue impact.

If you have a passion for building a new business, understand that data sits at the core of business, have a strong grit mentality, and want to be a central element to the growth of a business, this role is for you.

Description of Responsibilities·      Execute on the end-to-end marketing strategy, while also supporting its ongoing evolution.·      Own planning and measurement for lead generation and customer acquisition.·      Continuously refine market positioning, messaging, and value propositions based on customer feedback and market response.·      Develop and execute account-based marketing programs aligned to priority accounts, industries, and buying centers.·      Leverage and enhance our branding, content strategy, and messaging.·      Partner closely with sales, product, engineering, the data provider side, and all leadership to ensure tight alignment and focus across the company-wide mission.·      Focus and repeat what works, quickly pivot for what does not work.·      Establish baseline metrics, reporting, dashboards for all marketing requirements.·      Be willing to speak with prospects, customers, partners, and existing customers as a representative of Blue Street Data to refine messaging and strategy.·      Manage, drive and execute all leads across both buyers and providers of datasets, ensuring a measurable process for driving qualifies business opportunities.·      Create Content: LinkedIn content, X presence, customer success stories, market reports, competitive insights, data procurement trends.·      Once it becomes required: Build and execute customer events, executive roundtables, webinars, conferences, and community engagement programs.·      Own marketing budget allocation and maximize return on every marketing dollar invested.·      Be willing to: build decks, write posts, interview prospects and customers, publish reports, build campaigns.·      Marketing Technology Ownership: for example – HubSpot, Apollo, LinkedIn Ads, LinkedIn Campaign Manager, Webinar tools, AI tooling, reporting.

Role Qualifications and Experience for a Strong Fit·      End-to-end ownership mentality.·      Track record of successful marketing experience in building lead generation, successful campaigns, and demonstrated ability to generate opportunities that convert to revenue.·      Use a hands on approach for both strategy and execution.·      Team player.·      Strong analytical skills with ability to present results and plans based on metrics and results.·      Comfortable in fast paced environments, where there is no pre-defined playbook to work from.·      Demonstrated ability to personally create pipeline, not simply support programs that generated pipeline.·      Willing to speak up and give feedback, give judgement, and suggestions for improvement.·      Able to build or rebuild field marketing motions from scratch and ability to build upon and ramp up success quickly across more customer and industry targets.·      Operational consistency and rigor.·      Strong follow-up execution, and management across multiple requirements.·      Experience in the tech, data, and/or start up space.·      Ability to drive efficiencies, creativity, and multiply your effectiveness (and the team’s) leveraging the constantly evolving power AI tools.·      Excellent written, verbal, and presentation skills.

First 90 Days:

This is not a role where work is handed to you. You will help define what marketing looks like at Blue Street Data. We are looking for a builder who is excited to create processes, experiment rapidly, and operate with a high degree of ownership and autonomy.

Establish marketing operating cadence and reporting.

Build and execute a demand generation plan.

Launch targeted campaigns across priority industries.

Create a repeatable content engine.

Improve sales and marketing alignment.

Contribute measurable pipeline generation. Other DetailsWe’re open to all backgrounds and experiences. Even if you think you may not meet all of these requirements, we want to hear from you. We will evaluate you for your own belief and passion, ability to execute, leadership, and fit for our vision. We thrive with more diverse perspectives on our team.

Education: A bachelor’s degree or equivalent.

Minimum years of experience: We are open to the right fit and talent. You need demonstrated experience in marketing, and we are open to both senior leaders and earlier talent, as long as you’re willing to be scrappy, take ownership, and build with us.

Location Policy: We understand how flexibility is essential for a successful, meaningful, and productive life. Working in person with our startup team is critical for the creative, fast paced, and evolving nature of our business. We expect all staff commit to being in our office at least 50%, but understand some roles may require more or less time in the office.

You may have experience in: B2B SaaS, Data Companies, Analytics Companies, Market Intelligence, Procurement technology, early-stage startups, or has owned success within a larger company defined by an entrepreneurial mentality, rapid growth, or market disruption.