Regional Marketing & Communications Controller

LOCATION: LondonFUNCTION: ControllingTEAM: EU RegionalMANAGER: Regional Brand ControllerKPIs: Traffic, Marketing & Communication Metrics (Impression/ Reach, EMV, ROAS), Budgeting & Planning Accuracy

ABOUT THE ROLE

Responsible for developing and driving strategies to advertising investments, connecting all marketing & communications activities are efficiently linked to tangible business results. Act as a key partner to Controlling, Marketing and Communications teams.

RESPONSIBILITIES

• Advertise Planning & Budgeting: Drive budget and forecasting process, ensuring all omni-channel advertising investments are strategically allocated across the marketing funnel to generate traffic to physical stores and online channels.
• KPI Setting: Set, track, and analyze financial and advertising related KPIs for campaigns and collaborations, drawing conclusions from trends to support future planning and provide feedback for improvements.
• Cross-Functional Partnership: Collaborate with Regional and Global teams to optimize investments.
• Key marketing & communications strategist for the region, collaborating closely with the Regional Head of Marketing and Communications.
• Processes & Tools: Design, implement, and continuously improve processes, creating new tools and standardized ways of working to drive efficiency.
• (i.e. invoice tracking for timely & accurate cost bookings, sample ordering processes, spend trackers). Data Management & Business Intelligence: Support global development and use of Business Intelligence (BI) systems and tools for marketing, ensuring stakeholders can make data-driven decisions.

Qualifications

• Marketing/Communications & Financial Acumen: Experience in budgeting, forecasting, and financial controlling specifically within a marketing and communications function.
• Commercial & Analytical

Skills

• Ability to analyze commercial and advertising KPIs (traffic, conversion, AOV, returns) and translate data into actionable commercial strategies.
• Effective Communication: Skilled in presenting complex financial and commercial data clearly to influence stakeholders and guide business decisions.
• Strategic & Commercial Mindset: Capable of translating marketing activities into financial outcomes and aligning spend with long-term profitability and growth goals.
• Excellent Stakeholder Management: Adept at collaborating with and influencing cross-functional teams, including Marketing, Communications, and Controlling.

Additional Information

This is a full‑time role based in London. The position requires a presence in the office 3 days a week. To apply for this role, please submit your application, including a copy of your CV as soon as possible.