Head of Digital Marketing

• Head of Digital Marketing
• Premium Hospitality Group
• Central Londoncirca £70-80,000 salary plus benefits package
• Monday to Friday in business with flexibility We're partnering with an ambitious and fast-growing hospitality business with an exceptional portfolio of premium venues and an exciting vision for future growth.

This is a rare opportunity to shape the digital future of an ambitious hospitality business that continues to invest heavily in its brands, digital capability and customer experience, recognising the critical role technology and performance marketing play in driving commercial success.

As digital continues to become a key driver of revenue, we're searching for an experienced, commercially minded Head of Digital Marketing to take ownership of the entire digital ecosystem, leading acquisition, conversion and retention strategies while delivering measurable business growth.

The role

You'll own the digital performance strategy across a portfolio of premium hospitality venues, ensuring every customer touchpoint is optimised to maximise bookings, revenue and long-term customer loyalty.

Working closely with senior stakeholders, you'll combine analytical thinking with commercial insight to develop digital strategies that directly impact business performance. From paid media and SEO through to website optimisation and CRM, you'll be responsible for turning data into action and marketing investment into profitable growth.

You'll also lead external agency relationships, challenge performance, identify opportunities for continuous improvement and ensure every channel is aligned with wider commercial objectives.

What you'll leadDigital Growth & PerformanceDevelop and deliver high-performing paid media strategies across search, social and retargeting.

Maximise return on investment through continuous optimisation of campaigns, audiences and budgets.

Monitor acquisition costs, conversion performance and revenue generation.

Deliver clear commercial reporting with actionable recommendations.

Website & Customer Journey OptimisationTake ownership of website performance across multiple brands and venues.

Improve booking journeys and customer conversion through UX and CRO initiatives.

Oversee campaign landing pages, seasonal content and digital enhancements.

Ensure tracking, analytics and booking integrations operate seamlessly.SEO & Organic PerformanceOwn the long-term SEO strategy across the business.

Lead agency partners to deliver measurable improvements in rankings, traffic and revenue.

Drive technical SEO, local search optimisation and content performance.

Identify future opportunities to strengthen in-house digital capability.CRM & Customer EngagementDevelop acquisition and retention strategies that maximise customer lifetime value.

Grow and optimise CRM databases through effective lead generation.

Improve segmentation, automation and personalised communications.

Increase engagement, repeat bookings and customer loyalty through data-led campaigns.

Agency & Stakeholder ManagementLead relationships with digital agencies and external suppliers.

Set clear objectives, performance expectations and accountability.

Challenge underperformance and ensure partners consistently deliver commercial value.

Collaborate cross-functionally to align marketing activity with wider business priorities.

Commercial Strategy & InsightMeasure digital performance across the entire customer journey.

Translate complex data into meaningful business insights.

Identify growth opportunities, emerging trends and areas for optimisation.

Support senior leadership with strategic reporting and future planning.

What success looks likeConsistent growth in digital revenue and online bookings.

Improved website conversion and customer acquisition performance.

Strong return on paid media investment with reduced acquisition costs.

Increased organic visibility and SEO performance.

Sustainable CRM growth with improved engagement and retention.

High-performing agency partnerships delivering measurable commercial impact.

Clear reporting frameworks that support confident business decision-making.

Who we're looking forThis opportunity would suit an established Head of Digital Marketing, Senior Digital Marketing Manager or Growth Marketing leader looking to take ownership of digital performance within a fast-paced, premium consumer environment.

You'll bringExtensive experience leading performance-focused digital marketing strategies.

Strong expertise across paid media, SEO, website optimisation and customer acquisition.

Proven experience managing external agencies and digital partners.

Strong knowledge of GA4, attribution modelling and performance analytics.

Experience developing CRM and lifecycle marketing strategies.A commercial mindset with the ability to translate data into business growth.

Experience working across multiple brands or business units.

Hospitality, luxury or premium consumer brand experience would be highly advantageous.

You'll also beCommercially curious and highly analytical.A confident communicator able to influence at every level.

Proactive, solutions-focused and results driven.

Comfortable balancing strategic thinking with hands-on delivery.

Passionate about continuous improvement and innovation.

You'll take ownership of one of the most important commercial functions within the business, helping shape the future of digital performance while building scalable marketing strategies that support long-term growth.

This is an outstanding opportunity to join an ambitious organisation where digital marketing sits firmly at the centre of commercial decision-making.

• Head of Digital Marketing
• Premium Hospitality Group
• Central Londoncirca £70-80,000 salary plus benefits package
• Monday to Friday in business with flexibility Interested in this exciting opportunity?
• Please apply via LinkedIn.

Every application will be reviewed, and all applicants can expect a personal response after the closing date, Friday 17th July 2026.

Unfortunately, due to the high volume of applications, CVs cannot be accepted via individual LinkedIn messages or email.