Manager, Consumer Marketing

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

The Creative & Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class marketing organization.

With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on driving understanding, consideration and adoption of Snapchat and Snapchat’s advertising solutions.

You’ll operate as a key cross-functional connector across Product Marketing, Communications, Events, Sales, and Partnership Organizations to bring Snap’s global business and consumer brand and product positioning to life. You’ll do so by developing narratives, audience-first programs, and leading global campaigns that inspire and activate businesses and consumers on Snap.

This role reports to the Senior Manager of Consumer Marketing and plays a key part in shaping Global Business and Consumer Product Marketing Strategy.

What You’ll Do:

Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for consumers and businesses. "Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors. Develop highly creative, innovative consideration campaigns, narratives, success stories, thought leadership, industry partnerships across audiences.

Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships. Partner Across Snap: Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.

Drive Global Consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to and with our audiences worldwide. Measure, Optimize, Scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test-and-learn mindset to everything we do. Lead with Innovation: Stay ahead of advertising trends, platforms, and community behaviors.

Identify new opportunities to drive cultural relevance and differentiate Snap. Knowledge, Skills, & Abilities:A deep proficiency in storytelling, with experience translating insights, product information, and data into client-facing marketing presentations. Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment.

Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building. Exceptional analytical and problem-solving skills. Ability to engage all levels of the organization, with excellent relationship management abilities/strong interpersonal communication skills.

Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense. Excellent organizational skills, acute attention to detail, and the ability to handle multiple tasks in a fast-paced and time-sensitive environment. Excellent written and verbal skills, and a strong sense of professionalism. Ability to effectively plan and manage projects for on-time delivery.

Demonstrated ability to use data to inform decision making and improve results. Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials.

Minimum Qualifications

• 10+ years of experience in marketing, including 1+ years manager experience.
• Experience building programs that resonate with business and consumer audiences—especially within Social Media and Technology.
• Experience leading lifestyle and culture-driven activations, with a strong understanding of how to build marketing programs around emerging trends, real-time cultural moments, and the behaviors of next-generation consumers.
• Proven strategic leader with the ability to anticipate challenges, synthesize complex inputs, and drive clear, high-impact decisions across functions and geographies.
• Deep passion for the marketing and a forward-looking perspective on marketing technology.

Preferred Qualifications

• Strong cross-functional leadership and stakeholder management skills.
• Data-driven decision maker with strong analytical and strategic thinking.
• Excellent communication and storytelling skills—comfortable as an internal and external spokesperson.
• Experience with digital media, using advertising data to inform strategy.
• Passion for technology, innovation, and empowering creative communities.
• Track record of success in domestic and global marketing or advertising roles, building Agency or Partner facing programs.
• If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information."Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration.
• To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
• At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate.
• Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
• EOE, including disability/vets.
• We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
• Our

Benefits

Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $173,000-$259,000 annually.

Zone B:The base salary range for this position is $164,000-$246,000 annually.

Zone C:The base salary range for this position is $147,000-$220,000 annually.

This position is eligible for equity in the form of RSUs.