Sr. Marketing Manager, Digital Wholesale

ABOUT THE ROLE

Steve Madden is seeking a Marketing Manager, Digital Wholesale to own retail media network execution across Amazon, Zappos, Nordstrom, Macy's Media Network, Walmart Connect, and Target Roundel — and to serve as the primary liaison between the digital wholesale team and Steve Madden's central marketing organization. This is a hands-on individual contributor role built on partnership.

You will be in lockstep with the Amazon account management team and the sales team — coordinating media strategy with their commercial priorities, amplifying their account plans with paid activation, and moving together rather than in parallel.

WHAT YOU'LL DO

• Retail Media Network Management
• Own day-to-day campaign execution across all retail media networks
• Amazon DSP and Sponsored Ads, Zappos, Nordstrom Media Network, Macy's Media Network, Walmart Connect, and Target Roundel
• Build, launch, and optimize campaigns yourself; set budgets, monitor pacing, adjust bids and targeting, and pull performance data without waiting on an agency to do it
• Manage the full campaign calendar across accounts; coordinate timing with seasonal priorities, key events (Prime Day, holiday, back-to-school), and brand campaign windows
• Track and report ROAS, TACOS, glance views, conversion, and attributed sales weekly; identify what is working, what is not, and act on it
• Stay current on platform updates, new ad formats, and retail media innovations across all networks; bring forward recommendations proactively
• Central Marketing Liaison
• Serve as the primary point of contact between the digital wholesale team and Steve Madden's central marketing organization; ensure wholesale channel needs are represented in brand planning and campaign development
• Translate central marketing campaigns — brand moments, seasonal priorities, influencer activations, and content releases — into retail media executions that align timing, creative, and messaging across all accounts
• Bring digital wholesale context into central marketing planning meetings; surface account-specific opportunities, platform constraints, and promotional windows that should shape campaign strategy
• Coordinate asset delivery between central marketing and digital wholesale accounts; ensure creative meets platform specs, brand standards, and account requirements on time
• Flag conflicts between central marketing priorities and wholesale account requirements early; broker alignment rather than letting gaps surface at execution
• Agency Management
• Evaluate whether retail media execution is best handled in-house, through an agency, or a hybrid model; make a recommendation to the Director and own the outcome either way
• If an agency is engaged, manage that relationship directly; own the brief, review the work, enforce SLA compliance, and hold performance to the contracted scope — do not let the agency run on autopilot
• Review agency deliverables yourself before they reach leadership; know the numbers well enough to catch what does not add up
• Manage agency onboarding and transitions if partners change; maintain continuity of campaign execution and institutional knowledge regardless of who is doing the work
• Build internal processes that reduce dependency on agency capacity; if the agency is doing something the team should own, flag it and close the gap
• Account Management & Sales Partnership
• Be in lockstep with the Amazon account management team; align media calendars with account priorities, promotional windows, and key commercial moments — do not plan in isolation
• Partner with the sales team to understand account-level goals, seasonal targets, and key negotiation moments; ensure media investment is timed and sized to support commercial outcomes
• Attend joint planning sessions with account management and sales; bring media strategy to the table as an input to account planning, not a downstream deliverable
• Communicate campaign performance to the account management and sales teams in their language — tie results to shipments, sell-through, and account health, not just ROASSurface media insights that have implications for the account relationship; if a campaign reveals a content gap, a competitive threat, or a platform opportunity, bring it to the account team immediately
• Coordinate campaign timing with the sales team around key events, order windows, and customer negotiations; your media calendar should reflect their commercial calendar
• Content & Creative Collaboration
• Flag content gaps that will impact paid performance and bring them to the account team with urgency; do not launch spend against weak pages
• Coordinate with central marketing on asset delivery timelines; be specific about what is needed, when, and for which accounts — do not leave it open-ended
• Serve as the feedback loop between media performance and content quality; share what the data shows and work with the account team to close gaps
• Reporting & Business Intelligence
• Build and maintain retail media performance reporting across all networks; deliver a consolidated weekly view of spend, ROAS, traffic, and conversion to the Director
• Develop account-level scorecards for each retail media network; track performance against targets and identify trends before they become problems
• Contribute to the broader digital wholesale reporting package; ensure retail media data integrates cleanly with sales, inventory, and channel performance views
• Bring data into every conversation with central marketing — use performance results to influence future campaign planning and budget allocation
• Operations & Process
• Own the retail media trafficking and approval workflow; keep campaigns on schedule and catch delays before they cause missed launches
• Maintain platform access, creative asset libraries, and campaign documentation across all retail media accounts
• Identify process gaps between central marketing and digital wholesale and propose solutions — do not wait to be asked
• Support the Director on ad hoc analysis, business case development, and special projects as needed

WHAT YOU BRING

Required

• 7+ years of hands-on retail media experience; must have directly managed campaigns on Amazon Sponsored Ads and/or DSP, and at least two of the following: Zappos, Nordstrom Media Network, Macy's Media Network, Walmart Connect, or Target Roundel
• Proven ability to build, optimize, and report on paid campaigns yourself — you are in the platforms, not just reviewing agency slides
• Experience managing a retail media agency or external partner; you have briefed agency teams, enforced deliverables, and held partners accountable to contracted scope
• Experience working in close partnership with account management and sales teams; you understand how media strategy connects to commercial outcomes and can operate as a true counterpart, not a support function
• Experience working cross-functionally with a central marketing or brand team; you know how to represent channel needs without creating friction, and how to translate brand strategy into account-level execution
• Strong analytical skills; you are comfortable pulling your own data, building performance summaries, and making a clear recommendation based on what the numbers say
• Highly organized with strong project management instincts; you track deadlines, manage asset delivery, and keep multiple workstreams moving simultaneously
• Clear communicator; you can write a tight brief, run a productive cross-functional meeting, and escalate the right issues at the right level
• Bias for action; you solve problems rather than document them, and you move fast without sacrificing accuracy
• Located in or able to commute to the New York Metro area; on-site presence required
• Preferred
• Background in footwear, accessories, or fashion; familiarity with seasonal campaign rhythms and wholesale account dynamics
• Experience working with or managing a retail media agency; familiarity with contract structures, SLA management, and performance accountability
• Familiarity with content syndication tools (Salsify, Akeneo, or comparable) and digital asset management workflows
• Working knowledge of enterprise BI or reporting tools (Google Data Studio, BigQuery, Looker, or comparable)
• WHY THIS ROLEThis role sits at the intersection of paid media, brand strategy, and wholesale commerce — and touches every major retail media network in the market.
• You will have real ownership, direct access to the Director and senior marketing leadership, and the opportunity to shape how Steve Madden shows up and competes across the digital wholesale landscape.
• If you want to be in the work — running campaigns, influencing brand strategy, and driving measurable outcomes — this is the role.

The expected base salary for this position ranges from $110,000-$125,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure.

In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.