Online Marketing Manager

Bauer’s Intelligent Transportation is seeking a hands-on Online Marketing Manager to build a modern, AI-powered customer acquisition engine.

This is a performance-driven role focused on qualified leads, bookings, revenue, and return on marketing spend—not impressions or activity reports. The goal is to build a scalable system capable of producing a 10X return on marketing investment.

• What You’ll Own
• Paid search, social, retargeting, SEO, and local search
• Website, landing pages, lead funnels, and conversion optimization
• Email, SMS, lead nurturing, referrals, and customer reactivation
• CRM automation, lead routing, attribution, and reporting
• AI tools and agents that automate marketing and follow-up
• Marketing budgets, testing, analytics, and agency performance
• Performance Expectations
• Increase qualified leads and marketing-generated revenue
• Reduce customer acquisition costs
• Improve lead-to-quote and quote-to-booking conversion
• Build reliable revenue attribution and reporting
• Automate repetitive marketing workflows
• Create a credible path toward 10X return on marketing spend

Qualifications

• Minimum five years of hands-on digital marketing experience
• Proven results generating revenue for a service-based business
• Strong experience with Google Ads, Meta, SEO, CRM, email, and analytics
• Experience building funnels, landing pages, and conversion programs
• Practical experience with AI and automation tools such as ChatGPT, Claude, Zapier, Make, n8n, HubSpot, or SalesforceStrong analytical skills and a track record of owning measurable business results
• Ability to work in our San Francisco Bay Area office five days per week
• Transportation, travel, hospitality, logistics, or local-services experience is preferred.