Digital Marketing and Social Media Manager

Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives?

Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels.

If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Digital Marketing and Social Media Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide.

This is a hybrid opportunity, requiring 3 days onsite our corporate office in our Boston, MA office.

Our Mission

We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis.

You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.

Your Mission

The Digital Marketing and Social Media Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS' brand visibility and inbound demand generation goals.

This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs.

The Digital Marketing Manager focuses on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation.

The Value You Bring

• Execute global digital marketing initiatives aligned with company strategy and regional needs
• Translate global go-to-market strategies into digital campaign plans across all established channels
• Support regional teams in localizing and implementing messaging and campaigns
• Develop and manage multi-channel campaigns to drive awareness and lead generation
• Manage assigned digital budget lines (paid search, paid social, display, third-party programs)
• Track performance metrics and recommend tactical optimizations
• Create and segment targeted audiences for ABM campaigns for the field and vertical marketing team

Website & Digital Performance Optimization

• Manage website content updates and optimization for lead generation
• Partner with content and field marketing to build strategic landing pages
• Optimize website performance using SEO, PPC, and Google Analytics insights
• Monitor inbound traffic, engagement metrics, and conversion rates

Campaign Activation & Performance Management

• Support field and content marketing teams in activating digital campaigns
• Develop nurture programs and retargeting strategies aligned with audience segmentation
• Ensure timely setup and deployment of digital assets and landing pages
• Compile dashboards and performance reports using analytics tools
• Identify areas for optimization and recommend improvements based on data

Marketing Communication and Community Management

• Develop and execute a global social media strategy aligned with brand, product marketing, and revenue marketing objectives across LinkedIn, X, YouTube, and emerging channels
• Own the content calendar and publishing workflow, coordinating with Content and Vertical Marketing teams to promote clinical insights, thought leadership, events, product launches, and customer stories
• Manage community engagement across platforms, responding to comments, messages, and discussions in a timely, compliant, and brand-appropriate manner
• Monitor social listening tools and industry conversations to identify trends, competitive insights, and engagement opportunities within precision medicine and molecular diagnostics
• Integrate social campaigns into broader demand generation, ABM, and paid media strategies

Skills

Artificial Intelligence (AI), Brand Marketing (Branding), Brand Strategy, Budget Management, Business Strategy, Campaigns, Cancer, Channel Management, Cloud Computing, Cross-Functional, Custom Media, Demand Generation, Disease, Field Marketing, Genetics, Google Analytics, Healthcare, International Marketing, Lead Generation, LinkedIn, Localization, Market Entry Strategy, Marketing, Marketing Communications, Marketing Objectives, Marketing Strategy, Medicine, Metrics, Molecular Medicine, Multiplatform/Cross-Platform, Online Marketing, Operational Strategy, Operations Management, Outbound Marketing, Pay-Per-Click Advertising, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Product Management, Product Marketing, Product/Service Launch, Reporting Dashboards, Sales, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Social Media Marketing, Thought Leadership, Time Management, Trend Analysis, Vertical/Industry Marketing, Website Conversion, Website Management, YouTube

About the Company

Sophia Genetics SA