Marketing Manager

Job Title: Marketing Manager – Consumer App (Automotive Tech)Location: Boston area preferred (Hybrid – 2 days/week in office)

Compensation

$75,000 – $150,000 (commensurate with experience)Employment Type: Full-Time preferred (flexible for the right candidate)We are representing a fast-growing consumer mobile application in the automotive space that enables enthusiasts to showcase, track, and explore vehicle modifications.

The platform is rapidly building a highly engaged community, and we are seeking a Marketing Manager to take ownership of growth, content, and brand presence across digital channels.

About the Role

This is a hands-on, high-impact role for a creative and execution-driven marketer who thrives in fast-moving environments. You will be responsible for building and scaling marketing programs from the ground up—driving awareness, engagement, and user growth across multiple platforms.

The ideal candidate brings 5–10 years of digital marketing experience, a strong creative instinct, and a genuine enthusiasm for automotive culture or enthusiast communities. You should be equally comfortable developing strategy as you are producing and publishing content.

Key Responsibilities

• Own end-to-end marketing execution across all digital channels, from planning through deployment
• Serve as the primary marketing point of contact for external partners, including PR, branding, and advertising agencies
• Manage and coordinate freelance creative talent (designers, video editors, content creators)
• Build and maintain a strong cross-platform presence across Instagram, TikTok, and YouTube, driving consistent and engaging content output
• Develop and execute community engagement initiatives within the app and across social platforms
• Lead campaign ideation and execution, optimizing for reach, engagement, and conversion performance
• Continuously test, iterate, and scale growth initiatives across organic and paid channels

Qualifications

• What Sets You ApartProven success in building or scaling high-growth social and digital channels (TikTok, YouTube, Instagram), including campaign ideation, execution, and performance optimizationStrong hands-on proficiency with modern marketing and creative tools (e.g., Canva, CapCut, Photoshop, HubSpot, WordPress, Mailchimp, and emerging AI tools)A bias toward action—highly organized, fast-moving, and capable of managing multiple concurrent workstreams effectivelyStrong creative and analytical balance, with the ability to both generate ideas and measure impact

Additional Qualifications

• 5–10 years of experience in digital marketing, growth, or content marketing roles
• Degree or certifications in marketing, communications, digital media, or related fields preferred
• Excellent writing, messaging, and content development skills
• Experience managing paid social campaigns and/or cost-efficient growth programs
• Prior experience working with mobile apps (iOS/Android) is a plus
• Passion for automotive culture or enthusiast communities is strongly preferred
• Comfortable creating original photo and video content in real-world environments
• Compensation & Opportunity
• This role offers flexibility in both structure and compensation, with meaningful upside for the right candidate.
• You will be joining a category-defining consumer tech brand at an early stage, with the opportunity to directly shape its growth trajectory and market presence.

We are an equal opportunity employer and are committed to fostering a diverse and inclusive environment. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.