Digital Marketing Growth Manager

At Smith Clinesmith, we believe there is a “Third Way” in the legal profession — building a career where you can do well financially while doing meaningful work that genuinely helps people. We are a nationally recognized plaintiffs’ litigation firm focused on nursing home abuse and neglect cases.

Our mission is simple

protect vulnerable people, hold corporations accountable, and deliver justice for families. We are looking for a high-level Digital Marketing & Growth Manager to oversee and optimize our paid advertising, social media presence, and digital lead generation efforts across multiple markets. This is not an entry-level marketing position.

We are looking for someone who understands performance marketing, data, creative strategy, and how to generate measurable case acquisition results.

Responsibilities

• Manage and optimize PPC campaigns across Google Ads and related platforms
• Build, manage, and scale Facebook and Instagram advertising campaigns
• Oversee social media strategy and content execution
• Monitor campaign analytics, KPIs, and ROI
• Coordinate with intake and leadership teams to improve lead quality and conversion
• Create and test ad copy, landing pages, and creative concepts
• Develop retargeting and audience segmentation strategies
• Manage relationships with outside vendors, media buyers, and creative partners when needed
• Stay current on digital marketing trends, platform changes, and best practices

Qualifications

• Experience managing PPC and paid social campaigns with real budget responsibility
• Strong understanding of Meta Ads Manager and Google Ads
• Experience with conversion tracking, analytics, and reporting
• Understanding of lead generation funnels and performance optimization
• Strong communication and organizational skills
• Ability to work independently and move quickly
• Experience in legal marketing or other high-value lead generation industries is a major plus

Compensation

$90,000

• Manage and optimize PPC campaigns across Google Ads and related platforms
• Build, manage, and scale Facebook and Instagram advertising campaigns
• Oversee social media strategy and content execution
• Monitor campaign analytics, KPIs, and ROI
• Coordinate with intake and leadership teams to improve lead quality and conversion
• Create and test ad copy, landing pages, and creative concepts
• Develop retargeting and audience segmentation strategies
• Manage relationships with outside vendors, media buyers, and creative partners when needed
• Stay current on digital marketing trends, platform changes, and best practicesCompensation:$90,000 per year