HEAD OF DIGITAL - DIGITAL MARKETING AGENCY

MANCHESTER

FULL TIME PERM ROLE - HYBRID 3 days office based

£60K + BENEFITS

D2C E-commerce experience is essential for this role .

The Role

Our client are a results-driven, client-first agency based in Manchester. The agency has delivered over 3.6 billion impressions across 15 countries, growing entirely through recommendation. They specialise in innovative, data-led strategies across digital, e-commerce, OOH, and social media, with a relentless focus on delivering measurable impact for their D2C clients.

Their commitment to excellence extends beyond marketing, as they drive social and environmental change through partnerships, charity initiatives, and sustainable practices.

As Head of Digital, you will be responsible for the performance of key paid channels, ensuring campaigns are set up to deliver consistent, profitable growth.

Working directly with D2C e-commerce clients.

This is a hands-on position where you’ll combine strategic oversight with day-to-day optimisation, working closely with internal teams to align digital activity with commercial priorities.

This is a senior leadership position with full ownership of the Digital function. Reporting to the Senior Leadership Team, the Head of Digital will shape and lead strategy across all digital disciplines — driving commercial performance, building team capability, and acting as a senior presence in client relationships and new business.

The right person will be a confident leader who brings both strategic thinking and hands-on knowledge of the digital landscape, with the ability to inspire a team while maintaining strong commercial control.

Key Responsibilities

Strategy & Leadership

Define and lead the overall Digital strategy, aligned to business objectives and client outcomes Own the structure, culture, and performance of the Digital team Act as a senior voice in the business on all things digital - driving innovation, raising standards, and championing best practice

Client & Commercial

Translate client objectives into clear, scalable digital strategies Build and maintain trusted relationships at senior client level Manage forecasting, utilisation, and profitability across the function Support the business in new business pitches and growth opportunities

Team Development

Lead, develop and retain a team of digital specialists Create clear career paths and foster a high-performance culture Work collaboratively with other senior leaders and specialist functions (including SEO, e-commerce, and creative)

Delivery & Performance

Oversee delivery across all digital channels, ensuring quality and consistency Hands on with 2 largest digital D2C clients end to end (including strategy, build and performance)

Embed best practice across planning, activation and reporting Drive continuous improvement across tools, processes and outputs

What Success Looks Like

A high-performing, engaged Digital team with strong retention Consistent, measurable client performance across all accounts. Trusted, long-term client relationships at senior level. Clear commercial control and contribution to business growth. Digital positioned as a core, differentiated capability

About You

Proven background in digital marketing, with senior leadership experience. Deep understanding of performance channels — paid media, SEO, e-commerce, analytics, affiliates. Strong track record of building and developing teams. Experience working across multiple client sectors.

(Direct To Consumer essential) Commercially sharp with the ability to influence at board level. Excellent communicator — comfortable with clients, colleagues, and new business

Experienced working in hybrid, multi-location team environments Agency / Direct To Consumer

E-commerce background preferred

Benefits

Annual bonus scheme

Hybrid working - 3 days offices / 2 days wfh

Two company “away day” socials each year, often abroad

Regular team socials and events

Structured learning & development programme Company

Pension On-site parking