Head of Content Partnerships & Marketing

COL Group is a publicly listed digital entertainment and technology company and one of China's largest IP companies, with a diverse portfolio spanning digital reading, animation, AI-powered storytelling, film, television and interactive entertainment.

At the heart of our international expansion is FlareFlow, the world's leading microdrama platform, bringing premium vertical storytelling to audiences across Asia, North America and beyond. Through strategic partnerships with telcos, OTT platforms, content owners and distributors, we're redefining how short-form premium entertainment is discovered, distributed and monetised.

As we continue our rapid global growth, we are building an international team across Singapore, China and the United States, working together to expand our platform, content ecosystem and commercial partnerships into new markets.

About the Role

We're looking for an experienced and commercially minded Head of Content Partnerships & Partner Marketing to help shape the next phase of FlareFlow's international growth.

This is a highly strategic role sitting at the intersection of content partnerships, commercial strategy and regional marketing. You'll be responsible for building relationships with content owners, studios and strategic partners while leading joint marketing initiatives that drive subscriber growth and commercial success across our telco, platform and distribution partners.

This is an opportunity for someone who enjoys building from the ground up, thrives in a fast-moving environment and wants to have a genuine impact on the growth of one of the world's fastest-growing digital entertainment platforms.

Why Join Us?

At COL Group and FlareFlow, we believe great people produce great outcomes—not hours.

We operate with an outcome-driven culture that empowers our teams with flexibility, ownership and autonomy. Rather than micromanagement, we trust our people to make decisions, solve problems and move quickly.

As part of our international team, you'll work alongside colleagues across Asia, China and the United States, collaborating with some of the world's leading content owners, telcos and digital platforms while helping shape the future of premium mobile-first entertainment.

In return, you'll enjoy

• The opportunity to work for a publicly listed global entertainment company.
• Exposure to international markets and cross-border partnerships.
• High levels of ownership and autonomy.
• A collaborative, entrepreneurial and fast-paced environment.
• Significant career growth as we continue expanding globally.
• The opportunity to make a visible impact on a business scaling at pace.

If you're someone who enjoys taking ownership, thinking commercially and building something meaningful, we'd love to hear from you.

Key Responsibilities

Content Partnerships

• Develop and execute the regional content partnership strategy.
• Identify, negotiate and manage relationships with studios, content owners, creators, production companies and distributors.
• Source content that strengthens FlareFlow's catalogue and supports regional expansion.
• Develop licensing, co-production and strategic content partnership opportunities.
• Build and manage a strong pipeline of strategic content partners across priority markets.

Partner Marketing & Growth

• Develop and execute joint marketing strategies with telco, OTT, platform and distribution partners.
• Lead partner launch campaigns across multiple markets.
• Support subscriber acquisition, engagement and retention initiatives.
• Create scalable marketing playbooks for regional partners.
• Drive adoption and awareness of FlareFlow across partner ecosystems.

Commercial & Sales Enablement

• Partner closely with the Sales and Partnerships team to support commercial growth.
• Develop integrated go-to-market strategies and co-marketing initiatives.
• Produce compelling commercial materials and marketing support for new business opportunities.
• Provide market intelligence and audience insights to strengthen commercial negotiations.

Partner Success & Performance

• Monitor partner performance against commercial and subscriber KPIs.
• Track campaign effectiveness and optimise ongoing initiatives.
• Conduct regular business reviews with key partners.
• Manage partner expectations while identifying opportunities for further growth.

Regional Expansion

• Support FlareFlow's expansion into new territories.
• Develop localised marketing strategies for different markets.
• Identify strategic partnership opportunities that increase distribution and audience reach.
• Collaborate across Product, Sales, Distribution and Operations to ensure successful launches.

What We're Looking For

• 8+ years' experience in content partnerships, partnership marketing, business development or digital media.
• Experience working with streaming platforms, telcos, media companies, digital publishers or entertainment businesses.
• Strong understanding of content licensing, distribution and partnership ecosystems.
• Commercial mindset with the ability to connect marketing initiatives to business outcomes.
• Experience leading regional projects across multiple Asian markets.
• Excellent stakeholder management and negotiation skills.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Passion for digital entertainment, streaming and emerging content formats.

Success Measures

• Growth in strategic content partnerships.
• Subscriber acquisition through partner channels.
• Commercial revenue generated from partnerships.
• Successful execution of regional partner launches.
• Partner satisfaction and long-term relationship growth.
• Expansion into new markets and distribution channels.