Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area.

If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.

The Opportunity

You'll own a meaningful product surface within one of BetterUp's core product areas — driving execution, building customer relationships, and shipping work that moves metrics. You'll operate as a builder-owner: someone who takes the product direction set by your Product Lead and turns it into reality through hands-on prototyping, direct customer engagement, and hypothesis-driven execution.

This is a role for someone who ships with urgency, treats AI as their primary tool, and wants ownership over outcomes — not just outputs.

What You OwnTranslate the product area's vision into concrete execution plans and own delivery against them. You carry a clear point of view on where your product surface is headed and can articulate it to any stakeholder.

Spend significant time with customers — solution design sessions, product demos, and direct conversations with enterprise buyers and end-users. You build your own customer relationships and use that signal to shape what you build.

Prototype working demos with AI tools (Claude, Cursor, Replit, Figma Make) before engineering spends a sprint. Run hypothesis-driven experiments; kill what isn't working and redirect without drama.

Decide and move with imperfect information. You don't wait for alignment, permission, or consensus — you listen, synthesize, decide, and act. When you're wrong, you course-correct fast. You never stall.

Drive your cross-functional squad (Engineering, Design, Data) toward outcomes. Set the agenda, maintain productive tension with your engineering and design partners, and own the results. You will ensure science-backed practices in the experience working with BetterUp Labs, and deliver real outcomes aligned to our People Insights Consultants and Partner Value teams.

Connect your work to the broader product portfolio — leveraging shared platform capabilities and aligning with peer PMs to ensure your product surface enhances the value of the overall platform.

Define and track success metrics for your product surface, ensuring the work delivers measurable business value. Communicate progress and surface risks early.

ExperienceWhat We’re Looking For5+ years in product management or related roles, with demonstrated ownership of product outcomes — not just feature delivery.

Experience contributing to product-market fit — you've been close to the problem of figuring out why something isn't landing and have played a meaningful role in changing course. You understand the difference between shipping and solving.

Experience building products in B2B2C environments — you understand the dynamics of selling to enterprise buyers while building for the end-users those buyers serve.

Direct customer exposure in enterprise contexts — you've been in the room with buyers and users, not just reading summaries. You know how to turn those conversations into product hypotheses.

Domain expertise in organizational transformation, human transformation, talent intelligence, or related fields is a plus.

Skills &

Competencies

Relentless agency.
You have an internal locus of control — when something isn't working, you own it and fix it rather than pointing to external factors or waiting for someone else to act.
Humility to know what you don't know; relentlessness to figure it out anyway.
Strong executive communication skills — you can tell the story of your product, your bets, and your learnings clearly to stakeholders at all levels.
Developing product vision and strategic thinking.
You have a point of view on where your product surface should go and can defend it with evidence, while staying open to updating that view as you learn.
Product taste.
You have an instinct for what good looks like — in the product experience, in the positioning, in how your product shows up to users and buyers.
Strong customer-centric product development skills, with experience turning qualitative customer signal into testable hypotheses.
Effective cross-functional collaboration — you can align Engineering, Design, and go-to-market partners toward shared goals and hold the team accountable to outcomes.AI-native fluency.
You build working prototypes and functional demos using AI tools (Claude, Cursor, Replit, Figma Make) before engineering spends a sprint.
You can modify prompts, adjust UI flows, and run data analyses without filing a ticket.
This is your default operating method, not a novelty.
Preferred Backgrounds
Former founders or early employees at high-growth startups — people who have lived the zero-to-one journey and thrive in ambiguity.
Builder PMs or Commercial PMs from B2B2C or enterprise SaaS environments — people whose superpower is either vision + build or deep customer intimacy.
Expertise in organizational transformation, human transformation, talent intelligence, or related fields.
Solution design experience — whether from consulting, customer-facing product roles, or implementation work — where you were personally involved in shaping what gets built with the buyer.
Why This Role
You'll own a product surface inside a platform that enterprises are building their talent strategy on. Real ownership, real impact.
You'll work directly with customers — not behind layers of account management.
If that's not appealing, this isn't the right role.
You'll operate with real autonomy.
We're looking for people who want ownership and ambiguity, not clearer lanes and more consensus.
You'll build in an AI-native environment where prototyping with agents, compressing cycle times, and shipping fast are expected, not exceptional.
Our stakeholder complexity — members, coaches, enterprise buyers, alliances — is a feature for the right person: more surface area, more interesting problems, more leverage.AI at Better
UpOur team thrives at the intersection of human expertise and AI capability.
As an AI-forward company, adaptation and continuous learning are part of our daily work.
We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work.
These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation.
During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.

Benefits

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

Access to BetterUp coaching; one for you and one for a friend or family memberA competitive compensation plan with opportunity for advancementMedical, dental, and vision insuranceFlexible paid time offPer year:

All federal/statutory holidays observed4 Better
Up Inner Workdays (https://www.betterup.co/inner-work)5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of Better
Up401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee.
We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status.

In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is as follows:

New York City and San Francisco: $200,000 - $250,000Austin and Arlington: $180,000 - $225,000Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice.

If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co