Senior Product Manager

Senior Product Manager - HCP Marketing (Rare Disease Launch)Location: Research Triangle Park, NC (Hybrid)

Overview

Our client, a commercial-stage biopharmaceutical company is seeking a Senior Product Manager to support the upcoming launch of a novel therapy within a rare disease portfolio. This individual will play a key role in shaping and executing HCP marketing strategy, translating insights into high-impact promotional initiatives at a critical pre-launch and launch phase.

This is a high-visibility role offering strong cross-functional exposure and ownership across core brand activities in a dynamic, mission-driven environment.

Key Responsibilities

• Lead development and execution of HCP-focused marketing tactics aligned to brand strategy and launch objectives
• Partner cross-functionally (sales, training, market access, analytics, and agencies) to deliver integrated promotional campaigns
• Own tactical development end-to-end, including concepting, execution, approval, and deployment
• Support annual brand planning, including strategy, positioning, messaging, and tactical roadmap development
• Manage agency partners, timelines, and budgets to ensure successful delivery of initiatives
• Develop and track KPIs to evaluate marketing effectiveness and optimize performance
• Generate actionable insights through market research, advisory boards, and field engagement
• Contribute to promotional review processes and ensure alignment with regulatory and compliance standards
• Build foundational launch assets (e.g., core visual aids, speaker decks) and support field readiness
• Maintain strong understanding of disease state, competitive landscape, and payer dynamics

Qualifications

• Experience:6-8+ years of experience in pharmaceutical/biotech/medical device marketing (depending on education level)
• Prior exposure to product launches and HCP marketing strongly preferred
• Therapeutic Expertise:
• Experience in rare disease, specialty, or respiratory markets is highly desirable
• Capabilities:
• Proven ability to manage cross-functional initiatives in a fast-paced environment
• Strong project management, communication, and stakeholder engagement skills
• Ability to translate insights into effective commercial strategy and execution
• Preferred Background
• Advanced degree (MBA, MS, or Pharm
• Experience with peer-to-peer promotion or field-based marketing execution
• Demonstrated success supporting pre-launch or launch-stage brands
• Why This Role?
• Opportunity to contribute to a high-impact rare disease launch
• Broad exposure across commercial functions and leadership
• Strong ownership over HCP strategy and tactical execution
• Mission-driven organization focused on addressing significant unmet need