POSITION OVERVIEW

As Business Development Manager, Kaitlyn Wolfe will lead strategic growth initiatives acrossour ecosystem: our luxury design firm (residential + commercial), Trust the Process(design-build), and our product lines (Shop My Warehouse, SUBSTRATE, and GROUNDFLOOR). This role focuses on identifying new business opportunities, building andmaintaining client relationships, and increasing sales across design services and retailofferings.

This is an in-person role that requires strong presence in the market, consistent face-to-facerelationship building, and active engagement in the design and development community. Youwill act as both a growth strategist and brand ambassador - connecting clients to the fullscope of our capabilities from concept through execution and product integration.

RESPONSIBILITIES

Drive Business Growth Across All Verticals
Proactively source, pitch, and secure new business opportunities across residential,
commercial, and hospitality sectors
Luxury residential and commercial design services
Trust the Process (design-build projects)
Product lines: Shop My Warehouse, Substrate, and Ground Floor
Identify and penetrate new markets, partnerships, and revenue channels
Build and manage a strong pipeline that balances near-term wins with long-term, high-value
projects
Cultivate High-Value, In-Person Relationships
Serve as the face of the brand across all offerings—design, build, and product
Build and maintain strong relationships with developers, architects, designers, builders, and
key decision-makers
Actively network through meetings, site visits, events, and industry engagements
Position the firm as a go-to partner for full-service, design-forward solutions
Run Projects from Quote to Completion
Identify opportunities to integrate:
Interior design services
Design-build execution (Trust the Process)
Product solutions across all lines
Clearly communicate the value of a vertically integrated approach
Drive cross-functional opportunities across all business units
Collaborate with internal teams to ensure seamless transition from business development to
execution
Lead the Sales Process from Opportunity to Close
Present services and capabilities with clarity and a strong understanding of design and
construction workflows
Develop tailored proposals aligned with client goals and project scope
Negotiate and close deals that align with company growth objectives
Maintain accurate pipeline tracking and revenue forecasting
Collaborate with Leadership & Internal Teams
Provide real-time market feedback to inform branding, marketing, and service offerings
Support and participate in events, partnerships, and activations that elevate brand presence
Represent the company at trade shows, industry events, and networking opportunities
MONTHLY METRICS/GOALSLead Generation & Pipeline Growth
Proactively identify and generate 15-25 qualified new leads per month to ensure consistent
growth
Drive revenue opportunities by adding $500K-$2M+ in potential project value to the
pipeline monthly
Prioritize face-to-face engagement by scheduling 12-20 in-person meetings with qualified
prospects
Maintain market presence through 6-10 site visits or project walkthroughs each month
Cultivate high-value networks by securing 3-5 new strategic referral relationships per
quarter
Actively represent the brand at 4-6 networking or industry events monthly
Sales & Revenue
Design Services
Successfully secure 1-3 new design projects per month
Consistently generate $75K-$250K+ in monthly contracted design fees
Trust The Process (TTP)
Successfully secure 1+ design-build (Trust the Process) projects per month or
quarter, depending on project scale
Generate $250K-$2M+ in construction contract value monthly
Product Sales
Generate $15K-$50K+ monthly product sales across SUBSTRATE, Shop My
Warehouse, and GROUND FLOORRelationship Development
Maintain active relationships with:
10+ Developers
15+ Architects/Designers
15+ Builders/Contractors
Conduct:
10 relationship touch-points weekly
Host/Coordinate:
1-5 partner meetings per month
Brand Presence & Market Feasibility
Represent the company at:
2-4 trade shows, panels, or luxury industry events monthly
Contribute:
5-10 pieces of market feedback/insights to leadership
Participate in:
Project installs/shoots/photography
Showroom events
Launch activations
Operations & Reporting KPIʼsMaintain an up-to-date CRM (Client Relationship Management) lead funnel with all leads &
prospective clients
Conduct follow-ups within 48 hours
Submit weekly pipeline/activity reports
Attend weekly team & business development meetings
Ensure smooth hand-off of prospects to operations team
Maintain pipeline value at 3-5x monthly revenue goal
REQUIRED SKILLS/ABILITIESProven success in business development, sales, or partnerships—preferably within:
Interior design
Architecture or construction
Design-build or real estate development
High-end furniture, materials, or design products
Strong, active network within residential, commercial, and/or hospitality industries
Bachelors degree in Business, Marketing, Interior Design, or related field (preferred)3-7+ years of experience in business development, sales, or a related role
Experience in interior design, furniture, retail, or a related industry strongly preferred
Proven track record of generating leads and closing deals
Strong network within the design, real estate, or construction industries is a plus
Demonstrated ability to generate leads, build relationships, and close high-value deals
Experience navigating complex, project-based sales cycles
Ability to thrive in an in-person, relationship-driven environment
Exceptional communication, presentation, and negotiation skills
Highly organized, proactive, and strategic
Who Thrives

In This Role

You're a connector—you naturally build relationships and create opportunities
You're entrepreneurial and motivated by growth and impact
You understand how design, construction, and product intersect—and how to sell a vision
You're proactive, self-directed, and thrive in a high-ownership role
You bring energy, presence, and professionalism to every interaction
CORE VALUESGrowth Mindset
Lifelong Learning & Humility
Inspired by Nature
Giving Back
Purpose-Driven
Celebrating Diversity & Inclusion
Please fill out the application by visiting out website -https://kaitlynwolfe.com/contact

POSITION OVERVIEW

RESPONSIBILITIES

Drive Business Growth Across All Verticals
Proactively source, pitch, and secure new business opportunities across residential,
commercial, and hospitality sectors
Luxury residential and commercial design services
Trust the Process (design-build projects)
Product lines: Shop My Warehouse, Substrate, and Ground Floor
Identify and penetrate new markets, partnerships, and revenue channels
Build and manage a strong pipeline that balances near-term wins with long-term, high-value
projects
Cultivate High-Value, In-Person Relationships
Serve as the face of the brand across all offerings—design, build, and product
Build and maintain strong relationships with developers, architects, designers, builders, and
key decision-makers
Actively network through meetings, site visits, events, and industry engagements
Position the firm as a go-to partner for full-service, design-forward solutions
Run Projects from Quote to Completion
Identify opportunities to integrate:
Interior design services
Design-build execution (Trust the Process)
Product solutions across all lines
Clearly communicate the value of a vertically integrated approach
Drive cross-functional opportunities across all business units
Collaborate with internal teams to ensure seamless transition from business development to
execution
Lead the Sales Process from Opportunity to Close
Present services and capabilities with clarity and a strong understanding of design and
construction workflows
Develop tailored proposals aligned with client goals and project scope
Negotiate and close deals that align with company growth objectives
Maintain accurate pipeline tracking and revenue forecasting
Collaborate with Leadership & Internal Teams
Provide real-time market feedback to inform branding, marketing, and service offerings
Support and participate in events, partnerships, and activations that elevate brand presence
Represent the company at trade shows, industry events, and networking opportunities
MONTHLY METRICS/GOALSLead Generation & Pipeline Growth
Proactively identify and generate 15-25 qualified new leads per month to ensure consistent
growth
Drive revenue opportunities by adding $500K-$2M+ in potential project value to the
pipeline monthly
Prioritize face-to-face engagement by scheduling 12-20 in-person meetings with qualified
prospects
Maintain market presence through 6-10 site visits or project walkthroughs each month
Cultivate high-value networks by securing 3-5 new strategic referral relationships per
quarter
Actively represent the brand at 4-6 networking or industry events monthly
Sales & Revenue
Design Services
Successfully secure 1-3 new design projects per month
Consistently generate $75K-$250K+ in monthly contracted design fees
Trust The Process (TTP)
Successfully secure 1+ design-build (Trust the Process) projects per month or
quarter, depending on project scale
Generate $250K-$2M+ in construction contract value monthly
Product Sales
Generate $15K-$50K+ monthly product sales across SUBSTRATE, Shop My
Warehouse, and GROUND FLOORRelationship Development
Maintain active relationships with:
10+ Developers
15+ Architects/Designers
15+ Builders/Contractors
Conduct:
10 relationship touch-points weekly
Host/Coordinate:
1-5 partner meetings per month
Brand Presence & Market Feasibility
Represent the company at:
2-4 trade shows, panels, or luxury industry events monthly
Contribute:
5-10 pieces of market feedback/insights to leadership
Participate in:
Project installs/shoots/photography
Showroom events
Launch activations
Operations & Reporting KPIʼsMaintain an up-to-date CRM (Client Relationship Management) lead funnel with all leads &
prospective clients
Conduct follow-ups within 48 hours
Submit weekly pipeline/activity reports
Attend weekly team & business development meetings
Ensure smooth hand-off of prospects to operations team
Maintain pipeline value at 3-5x monthly revenue goal
REQUIRED SKILLS/ABILITIESProven success in business development, sales, or partnerships—preferably within:
Interior design
Architecture or construction
Design-build or real estate development
High-end furniture, materials, or design products
Strong, active network within residential, commercial, and/or hospitality industries
Bachelors degree in Business, Marketing, Interior Design, or related field (preferred)3-7+ years of experience in business development, sales, or a related role
Experience in interior design, furniture, retail, or a related industry strongly preferred
Proven track record of generating leads and closing deals
Strong network within the design, real estate, or construction industries is a plus
Demonstrated ability to generate leads, build relationships, and close high-value deals
Experience navigating complex, project-based sales cycles
Ability to thrive in an in-person, relationship-driven environment
Exceptional communication, presentation, and negotiation skills
Highly organized, proactive, and strategic
Who Thrives

In This Role

You're a connector—you naturally build relationships and create opportunities
You're entrepreneurial and motivated by growth and impact
You understand how design, construction, and product intersect—and how to sell a vision
You're proactive, self-directed, and thrive in a high-ownership role
You bring energy, presence, and professionalism to every interaction
CORE VALUESGrowth Mindset
Lifelong Learning & Humility
Inspired by Nature
Giving Back
Purpose-Driven
Celebrating Diversity & Inclusion
Please fill out the application by visiting out website -https://kaitlynwolfe.com/contact

Business Development Manager

Job Description

POSITION OVERVIEW

RESPONSIBILITIES

In This Role

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