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Good People Recruitment
Title: Senior Influencer Marketing Manager - Wellness
Location: Austin, Texas, United States
We are partnering with a fast-growing health and wellness brand that is entering an exciting new phase of growth. With new products being added, top talent joining the team, and strong momentum across the business, this is a great time to join a brand making a real impact in the wellness space.
The company is hiring a Senior Influencer Marketing Manager to build and scale its influencer partnerships strategy from the ground up. This is a mid-level individual contributor role for someone who understands how to identify credible creators, build meaningful partnerships, and bring education-led products to life through trusted voices.
This person will work closely with the social lead and broader marketing team to shape how the brand shows up through creators, experts, and wellness communities. The team is creative, collaborative, and fun, with plenty of room for this person to build, test, and make an impact.
What You’ll Do
Build and execute the influencer and creator partnerships strategy
Identify and manage creators across health, wellness, beauty, VMS, and functional food/beverage
Develop partnerships with credible experts such as nutritionists, doctors, dietitians, and wellness professionals
Create education-led campaigns that build trust, awareness, and engagement
Manage outreach, negotiations, campaign execution, tracking, and reporting
Partner closely with social, brand, content, and partnerships teams
What We’re Looking For
Influencer marketing experience within health, wellness, beauty, VMS, or functional food/beverage
Experience building creator programs for education-led consumer products
Strong understanding of credible, authority-based creators
In-house or agency experience with relevant consumer brands
Highly organized, proactive, creative, and relationship-driven
Excited to build something from the ground up
Details
Title: Senior Influencer Marketing Manager
Location: Austin, TX — hybrid, 3 days per week in office
Reports to: SVP of Partnerships
Includes benefits and matching 401(k)
Salary $130k - $140k
Matched to your profile
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