Digital Marketing Lead

Role Purpose

The Digital Marketing Lead is responsible for leading organic digital strategy, execution, and performance across all digital platforms for D.C. United and Audi Field. This role ensures that brand campaigns and communications storytelling are effectively activated, distributed, and optimized across social, web, app, and owned digital channels.

The Digital Marketing Lead focuses on how and where content lives digitally, driving reach, engagement, and growth while partnering closely with Brand, Communications, Content & Creative, and Business Insights.

Compensation Range

$85,000 - $110,000/year

Key Responsibilities

Organic Digital Strategy & Distribution

• Own organic digital strategy across social platforms, website, app, and owned digital channels.
• Lead digital activation plans for campaigns, content, and key organizational moments.
• Determine publishing cadence, platform prioritization, and distribution timing.
• Ensure consistent and effective execution across all digital touchpoints.

Social Media Operations

• Manage and oversee the Social Media Manager.
• Own day-to-day organic social publishing, platform execution, and community engagement strategy.
• Ensure social execution aligns with brand standards and communications narrative.
• Stay current on platform trends, algorithm updates, and best practices.

Digital Performance & Optimization

• Track and analyze organic digital performance, including reach, engagement, growth, and content effectiveness.
• Provide actionable insights and recommendations to improve digital execution.
• Share performance learnings with Brand, Communications, and Content teams to inform future work.

Paid Media Collaboration

• Partner with the Paid Media function within Business Insights to align campaign timing, audience strategy, and amplification plans.
• Share organic digital performance insights to inform paid media decisions.
• Ensure coordination between organic and paid digital efforts without direct ownership of paid execution, budgets, or optimization.

Cross-Functional Collaboration

• Work closely with Brand to ensure creative assets are optimized for digital platforms.
• Partner with Communications to support storytelling priorities and message amplification.
• Collaborate with Content & Creative Production to align formats, timelines, and platform needs.
• Coordinate with Business Insights to align digital performance data with broader audience insights.

Operational Leadership

• Establish workflows, calendars, and processes to support efficient digital execution.
• Manage digital tools, vendors, and platform relationships as needed.
• Support experimentation across emerging platforms and digital formats.

Requirements

• Minimum 5 years of relevant experience
• Demonstrated experience in digital media in-house or agency strongly preferred (paid search, social, and display)
• Proven experience managing digital media campaigns
• Relevant Bachelors Degree or equivalent
• The selected candidate must pass a background check

Equal Opportunity Employment

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

D.C. United is committed to uplifting our community, staff, and club. We are seeking candidates to be a part of our journey in our quest for continued organizational growth and another MLS Cup.

D.C. United will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

D.C. United is an equal opportunity employer (EOE). D.C. United reaffirms its commitment to the principles of equal opportunity and diversity. D.C. United is proud to be an equal opportunity workplace and is an affirmative action employer.

D.C. United is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, pregnancy, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other protected status in accordance with the requirements of all federal, state, and local laws.

Employment decisions can include hiring, termination, compensation, benefits, promotion, training selection, or other statuses or conditions of employment. All employment decisions are made on the basis of individual skills, knowledge, abilities, job performance, and other appropriate qualifications.