Digital Marketing Manager

• Location: Atlanta, GASchedule: Full-time, On-site
• About Ortho
• Atlanta
• Become part of Ortho
• Atlanta, the largest independent physician-owned orthopedic and sports medicine practice in Georgia and contribute to our mission of providing comprehensive orthopedic care.
• At Ortho
• Atlanta, you'll be an integral member of a dedicated team of Healthcare Professionals committed to enhancing our patients' quality of life.
• We offer diverse career paths for talented individuals seeking professional growth and development within a supportive and rewarding work environment where your contributions will make a significant impact.

OrthoAtlanta is looking for a data-driven and strategic Digital Marketing Manager to lead our digital marketing initiatives. You will be responsible for developing and executing a comprehensive digital strategy focused on SEO, SEM, and digital advertising to enhance our online presence, attract new patients, and drive business growth.

If you have a passion for leveraging digital channels to achieve business goals and a deep understanding of the healthcare landscape, we want to hear from you.

Key Responsibilities

• Digital Strategy & Execution: Develop and implement a comprehensive digital marketing strategy aligned with organizational goals.
• You'll oversee all aspects of our SEO, SEM, and digital advertising campaigns, ensuring consistent messaging and optimal performance.
• Search Engine Marketing (SEM): Plan, execute, and optimize all paid search campaigns with a primary focus on acquiring new patients.
• You'll manage budgets, bidding strategies, and A/B testing across various platforms to maximize ROI.Search Engine Optimization (SEO): Create and manage our overall SEO strategy, including keyword research, link building, and content optimization.
• You'll collaborate with content and web teams to ensure all best practices are implemented and maintained.
• Website Management: Oversee website updates to ensure content is accurate, timely, and optimized for search engines and user experience.
• You'll collaborate with web developers to enhance functionality, mobile responsiveness, and overall site performance.
• Analytics and Reporting: Track, analyze, and report on key performance indicators (KPIs) to assess campaign performance, identify opportunities, and manage the digital marketing budget.
• You'll translate complex data into clear, actionable insights for key stakeholders and management.

Qualifications

• Education: Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
• A Master’s degree is preferred.
• Experience: A minimum of 5+ years of direct experience in SEO and SEM management.
• Skills &

Competencies

• A proven track record of driving brand growth and patient engagement through digital marketing strategies.
• Deep knowledge of Google Ads, Meta Ads, and other digital advertising platforms (Display, Video, Retargeting).
• Strong technical skills with SEO tools, analytics platforms (e.g., Google Analytics), and tag management.
• Experience in healthcare marketing with a solid understanding of HIPAA compliance.
• Proficiency with Microsoft Office, Google Suite, and web content management systems.
• Excellent analytical, problem-solving, and project management skills with a data-driven mindset.
• Ability to communicate complex digital concepts clearly and effectively to a variety of audiences.

OrthoAtlanta is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace.