Stay at the forefront
of market
Get the latest updates on AI-powered hiring, career growth, and technical deep-dives delivered to your inbox.
Get the latest updates on AI-powered hiring, career growth, and technical deep-dives delivered to your inbox.
Confidential
Head of Digital Marketing
Rapidly growing franchisor
Industry: Consumer Services
Type: Privately Held
The Company is seeking a Head of Digital Marketing to take ownership of its digital growth engine. This strategic and hands-on leader will be responsible for leading the digital marketing strategy across various channels, including paid media, website, SEO, CRM, and lifecycle, to drive qualified lead generation and enrollment growth.
The role involves defining the role of each digital channel in the customer journey, ensuring cohesive execution, and partnering with marketing leadership to align digital investment strategy with business and franchise growth objectives. The successful candidate will also lead and develop the internal digital marketing team, foster a high-performance culture, and oversee external digital agency relationships.
Applicants for the Head of Digital Marketing position at the company should have a Bachelor's degree in a relevant field, with an advanced degree preferred, and at least 8 years of experience in digital, performance, or growth marketing leadership.
The role requires a proven track record in leading digital teams, managing agency partners, and a strong background in marketing analytics, data interpretation, and performance measurement. The ideal candidate will have hands-on experience with CRM, marketing automation, paid media platforms, and website optimization, as well as a deep interest in digital innovation and emerging marketing technologies.
Proficiency in Google Workspace is essential, and experience with Asana and Mac-based environments is preferred. The Head of Digital Marketing will be expected to have exceptional communication skills, the ability to translate complex data into clear narratives, and a focus on continuous improvement and optimization.
Travel Percent
Less than 10%
Functions
Marketing
Confidential
American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve.
We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans.
Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization.
Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.
100 to 499 employees
Financial Services
0
Website: https://www.americanequity.com
Most resumes get rejected by the ATS before a human sees them. Check yours free in 30 seconds.
Matched to your profile
We surface this role because it matches profiles like yours, not because we vet the employer. Always confirm the pay, location, and remote details on Confidential's official site before you apply.
Most large employers screen resumes with software before a recruiter ever sees them. Check yours against this role in seconds. Free, no sign-up.
See the exact keywords from this posting your resume is missing, with an instant ATS score.
Open free toolUpload your CV for an instant 0-100 score and the fixes recruiters and ATS look for.
Open free toolGenerate a clean, single-column resume that parses correctly and gets past the filters.
Open free toolOther live openings in the same field. All are still accepting applications.
Globixs
Bothell, WA
Cox Automotive Inc.
Atlanta, GA
Warner Music Group
Los Angeles, CA
Fast Forward
San Francisco, CA
Hammitt
Hermosa Beach, CA
Underwriters Laboratories Inc.
Evanston, IL