Digital Marketing Manager - Hybrid - up to £65,000 + Benefits

Digital Marketing Manager

Salary: Up to £65,000 + Benefits

Location: Hybrid - ideally Central London (2 days per week onsite)

Clearance: Active SC Clearance Required

Contract: 12 month FTC (likely extension)

An international communications consultancy is seeking a Digital Marketing Manager to lead the digital strategy, delivery and optimisation of a high-profile strategic communications programme. The role of Digital Marketing Manager offers the opportunity to design and oversee impactful, insight-driven digital campaigns that advance behavioural and social change across complex international environments.

Responsibilities for the Digital Marketing Manager

• Develop and execute comprehensive digital marketing strategies aligned with programme objectives, behavioural insights and security protocols
• Oversee multi-channel campaigns across paid, earned and organic digital platforms, including social media, search and display
• Translate audience and OSINT insights into clear digital frameworks, targeting strategies and creative briefs
• Manage relationships with media-buying agencies, creative suppliers and digital partners, ensuring brand integrity and compliance with data protection standards
• Monitor and analyse campaign performance, providing regular data-driven insights and performance reports to internal teams and donors
• Lead test-and-learn initiatives to enhance campaign performance through continuous optimisation and innovation
• Oversee digital risk management, ensuring content, data and targeting practices comply with security and ethical standards
• Provide strategic thought leadership within cross-functional teams, supporting the integration of digital strategies across research, creative and production disciplines
• Represent the digital function in client and stakeholder meetings, presenting insights, recommendations and campaign outcomes confidently

Essential Skills for the Digital Marketing Manager

• Active SC Clearance
• Experience in digital marketing or communications
• Proven experience in managing large-scale, multi-market digital campaigns across diverse platforms
• Deep understanding of audience behaviour, online influence ecosystems and strategic communications
• Proficiency in social advertising platforms (Meta, X/Twitter, YouTube, TikTok, Google Ads) and programmatic buying tools
• Experience with social listening and analytics tools (e.g. Pulsar, Meltwater, Brandwatch, Google Analytics)
• Strong analytical and reporting skills, with the ability to interpret data and optimise campaign performance
• Excellent communication and stakeholder management skills, with a track record of engaging senior clients and donors
• Demonstrated ability to lead digital teams and manage external partners effectively

Desirable Skills for the Digital Marketing Manager

• Experience across international development, public sector, or social impact programmes
• Familiarity with OSINT methodologies and data-driven behavioural insight generation
• Experience managing campaigns in sensitive or high-risk information environments
• Knowledge of Eastern and Central European socio-political contexts

If you are a results-driven Digital Marketing Manager with a passion for creating impactful, insight-led campaigns that drive measurable behavioural change, this role offers the chance to lead high-profile digital programmes within a collaborative, purpose-driven environment. Please apply in the immediate instance.

Digital Marketing Manager, Marketing Manager