De La Calle embodies the vibrant essence of Mexico's streets with a modern twist, emerging as the leading better for you Mexican soda brand in the United States. Founded in 2020, our journey has been one of innovation, cultural celebration, and national recognition. Today, De La Calle is proudly available in over 8,000 retail locations across all 50 states, including Whole Foods, Walmart, Target, and more.
De La Calle is looking for a Retail & E-Commerce Marketing Manager that is passionate about growing the brand both online and in-store. Must have 3-5 years of CPG experience. Must be local to LA.
Key Responsibilities
Trade & Shopper Marketing
- Own shopper marketing strategy and execution in close collaboration with the VP of Sales and retail account teams
- Develop and maintain trade marketing materials — sell sheets, retail presentations, feature support assets, and in-store signage
- Coordinate promotional calendars with the sales team — ensuring trade windows, LTO timing, and retailer activations are planned and executed on time
- Support line reviews and buyer meetings with commercial marketing assets that tell the brand story at shelf
- Track and report on promotional performance, sales lift, and in-store execution quality
Ecommerce & DTC Marketing
- Own ecommerce marketing execution across Amazon, Instacart, Walmart.com, TikTok Shop, Shopify, and Faire
- Ensure all product detail pages (PDPs) are current, optimised, and correctly syndicated across all retail and ecomm platforms — Syndigo, 1WorldSync, Airgoods
- Lead Amazon marketing strategy — A+ content, brand store, sponsored ads, and Prime Day planning
- Manage TikTok Shop affiliate program
- Support Shopify DTC brand site with campaign landing pages, product updates, and promotional execution
- Analyze ecommerce performance data and provide regular reporting on revenue, conversion, and channel health
CRM, Email & SMS
- Own CRM strategy and execution — email and SMS programs across Klaviyo and Mammoth
- Develop and manage the full-funnel comms calendar — from acquisition through retention — aligned to brand campaign moments and retail windows
- Build automated flows, segmentation strategy, and A/B testing cadence to improve open rates, click-through, and conversion
- Integrate retail and ecomm promotional moments into CRM programming for a cohesive consumer journey
Retail Marketing Assets & Operations
- Manage the briefing and production of all commercial marketing materials in partnership with LOAF Brands — sell sheets, presentations, digital assets, and in-store tools
- Own the Asana briefing process for commercial asset requests — clear briefs, realistic timelines, and quality approvals
- Maintain up-to-date brand assets across all retail and ecomm portals — ensuring image accuracy, compliance, and freshness
- Coordinate samples and brand materials for sales activations, buyer meetings, and trade shows
Performance Reporting & Analytics
- Own marketing performance reporting across all commercial channels — ecomm, CRM, trade promotions, and retail
- Build and maintain dashboards that track key marketing KPIs and connect marketing activity to sales outcomes
- Work closely with the Director of Business Operations & Strategy to integrate marketing data into the business’s broader KPI framework
- Bring data-driven recommendations to the CEO and sales team on a regular cadence — what’s working, what isn’t, and what to do next
Cross-Functional Collaboration
- Co-own the shared integrated marketing calendar with the Head of Brand & Social — ensuring commercial windows, retail features, and brand moments are planned together, not in parallel
- Participate in the weekly marketing sync with the Head of Brand & Social — aligning on upcoming asset needs, campaign timing, and shared deadlines
- Partner closely with the sales team to ensure trade marketing and retail activation are planned ahead of key windows
- Work on ecomm and shopper strategy
- Participate in the weekly crossfunctional team rhythm alongside marketing, sales, operations, and finance
Required Qualifications
- 3–5+ years of experience in marketing, brand management, or a commercial marketing role — ideally at a growth-stage CPG or beverage brand
- Proven experience with trade and shopper marketing — understands how brands win at shelf, not just on social
- Hands-on experience with ecommerce platforms — Amazon Seller/Vendor Central, Shopify, TikTok Shop, or Faire
- Experience with CRM platforms — Klaviyo preferred — including list management, flows, and campaign reporting
- Familiarity with product content syndication — Syndigo, 1WorldSync, or similar
- Strong analytical skills — comfortable building reports, interpreting performance data, and making recommendations
- Excellent project management and organisational skills — comfortable managing multiple workstreams simultaneously
- Proficiency with Google Suite, Asana, Canva, and Adobe Suite
- Collaborative and solutions-oriented — thrives in a lean team where everyone owns their lane
Preferred Qualifications
- Experience in better-for-you beverages, functional food, or natural CPG
- Familiarity with SPINS data, retailer portals, or syndicated data platforms
- Spanish language proficiency
- Experience working alongside or within a creative agency model
- Comfort with AI tools (Claude, ChatGPT) as business efficiency and workflow tools
Employment Requirements
- Mandatory signing of the De La Calle Employee Handbook, inclusive of confidentiality and IP assignment agreement.
- Adherence to the company’s evolving policies, procedures, and handbook.
- Prohibition of unauthorized use of confidential information from past employers or third parties.
- Disclosure of any employment restrictions from previous engagements.
- Employment conditional upon a successful background check.
Compensation & Benefits
- Pay Range: $90,000 USD - $110,000 USD
- Health, dental, and vision insurance
- Unlimited PTO and company holidays
