Marketing Manager

SUMMARY

Urban Pace is the Mid-Atlantic leader in development real estate services including marketing, sales, leasing and advisory. Founded in 2001, our team is the experienced authority having worked on more than 300 communities from large master planned sites to urban boutique buildings. Urban Pace specializes in condominiums, townhomes, apartments and new construction sites across all price points.

Combining its strategic approach and proprietary technology, Urban Pace has a track record of driving traffic and revenue with extraordinary results.

In February 2025, Urban Pace entered into a strategic partnership with Polaris Pacific, the leading west coast new home sales, marketing, and research company, to further expand regional reach across the US while continuing to provide best-in-class service to premier new home developers.

Urban Pace is seeking a Marketing Associate to coordinate marketing efforts across a portfolio of rental and for-sale development projects and to support the Executive Team in executing client services and new business initiatives. This is a hybrid role based in Washington, DC, with a combination of in-office and remote work.

The Marketing Associate will be responsible for managing Urban Pace’s corporate digital presence, including social media, website content, and email marketing campaigns. This role will lead content development and execution across these channels to ensure consistent brand voice and performance.

Responsibilities also include preparing weekly and monthly marketing reports, coordinating photography and videography, copywriting, executing email campaigns, managing the lead database, and overseeing creative development with third-party creative firms and advertising agencies.

The role will serve as the primary owner of Urban Pace’s corporate marketing platforms, ensuring content is current, aligned with brand standards, and optimized for engagement and conversion.

In addition, the Marketing Associate will take on project management responsibilities for both rental projects and select for-sale developments, acting as the day-to-day liaison between internal teams, clients, and external vendors.

This individual will manage smaller-scale projects with direct client interaction and increasing ownership of timelines, deliverables, and marketing strategy execution. The Marketing Associate will also assist the Director of Marketing with accounting-related processes.

RESPONSIBILITIES

• Marketing Plans - Assist in preparing and executing project specific marketing plans, budgets, and media schedules
• Work with Project Executives, Director of Marketing and Onsite Sales Team to execute comprehensive, strategic and compelling marketing campaigns to attract and engage target audiences to drive sales/leasing efforts
• Manage property marketing brochures, collateral, websites, social media channels and advertising
• Update and manage corporate social media channels – maintaining a content calendar
• Help oversee the creation of sales/marketing collateral, branded lender/pricing sheets, and signage in conjunction with our creative agencies.
• Develop, execute and occasionally staff broker outreach, broker events and general public events
• Manage the design and implementation of property marketing tour deliverables, including onsite graphics, presentation boards, signage and onsite marketing centers
• Continually monitor analytics for eblast campaigns, advertising outreach, social media channels and website traffic, and provide guidance for improving metrics
• Continually evaluate marketing plans and budgets to ensure goals and objectives are consistently being met at the highest level
• Engage with clients via phone, email, and at in-person and virtual meetings and at occasional property events
• Facilitate communications between creative partners, vendors, clients, and Urban Pace on project creative deliverables
• Plan and assist in the execution of all web, SEO/SEM, social media advertising campaigns
• Manage digital marketing & social media content, including Google AdWords and Meta Ad Campaigns
• Identify trends and insights, and optimize ad budgets and content performance based on the insights
• Monitor and maintain tags and platform migrations
• Update and maintain CMS for Urban Pace website and project websites
• Coordinate photography/videography/floor plan measurements of projects
• Coordinate staging of projects
• Assist in communication with the sales and leasing teams
• Manage marketing vendors, i.e. printers, sign companies, catering companies, etc.
• Conduct company, client, industry, competitor, and other research and analysis to assist managers with business development efforts as well as other marketing reports
• Coordinate with the accounting team on billable and non-billable marketing invoices to ensure that marketing charges are corrected attributed to individual projects.
• Submit properly coded marketing expenses to accounting in a timely manner
• Develop and execute Production Calendar -showing all Urban Pace placements
• Maintain and update property launch checklists
• Work with Urban Pace operations and IT to procure new project phone numbers, email address, and URLs

REQUIREMENTS

• Bachelor's Degree; Marketing, communications or related field of study preferred
• 3-5 years or marketing experience
• General knowledge of the Washington, DC real estate market and surrounding submarkets
• Proficient in Microsoft Office, Adobe Creative Suite, and experience with email marketing tools and CRMs
• Experience with Google AdWords and Analytics and Facebook Ad Campaigns
• Must possess strong collaboration skills, be able to work under direct supervision as a team member, as well as be able to work independently
• Proven record of providing excellent internal and external customer service
• Excellent verbal and written communication skills
• Effective listening and critical thinking skills
• Self-starter with the ability to take initiative, manage multiple priorities, and drive projects forward with minimal oversight

SALARY AND BENEFITS

Salary

• Full-Time, Salaried Position
• Salary: $60,000–$70,000 annually, commensurate with experience

Benefits

• PTO / 401(k) / Health Insurance

JOB LOCATION

Downtown Washington, DC (14th Street Corridor) or Arlington, VA (Ballston) with Hybrid Work Environment

Equal Opportunity Employer

Pay: $60,000.00 - $70,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Washington, DC 20009