Senior Marketing Manager

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. As a Senior Marketing Manager, you’ll play a strategic and execution-focused role, partnering closely with business stakeholders to develop and deliver integrated marketing plans that align to firm priorities and drive revenue growth.

You’ll translate business objectives and market insights into compelling campaigns, managing end‑to‑end execution across digital, content, and client engagement channels, and ensuring consistent, high‑quality brand positioning.

The role involves building strong stakeholder relationships, collaborating across cross‑functional and matrix teams, and overseeing campaign performance, budgets, and optimization to deliver measurable outcomes.

Operating in a fast‑paced environment, you’ll balance multiple priorities while applying strong business acumen, analytical thinking, and leadership to innovate, enhance client experiences, and elevate PwC’s presence in the market.

The Opportunity

As a Senior Marketing Manager, unlock your potential and embrace the chance to drive meaningful outcomes that’ll elevate your career. Your role will include, but isn’t limited to:

• Develops a deep understanding of priority business areas, market themes and client issues to create compelling, consistent narratives that address clients’ most critical concerns and support PwC’s position in the market
• Understands and applies stakeholder business plans to develop and maintain marketing plans based on strategic goals, priorities and objectives
• Manages key stakeholder relationships and expectations
• Works with a cross functional marketing and sales team to develop high quality, marketing campaigns that raise awareness and PwC’s position in the market
• Identifies and builds connected client journeys including defining target clients, buyers, and audience segmentation
• Oversees editorial calendar to ensure on-time delivery of quality deliverables
• Writing content for a variety of external communications, online advertising, and select internal communications
• Collaboratively develops campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs)
• Reviews past campaign performance & recommend improvements
• Liaises with external agencies and vendors including ad agencies and identifies areas to optimize campaigns and spend
• Monitors CRM and identifies opportunities to build campaigns that support all dimensions of the buyer journey
• Effectively manages and monitors marketing budgets, aligning investment with strategic objectives to support efficient allocation of resources and measurable impact
• Planning and often managing event logistics, including invitation development and distribution, registration management, seating plans, event team liaison, list management, presentation development, ROI metrics, and other related support as needed

What You’ll Bring

Your skills, knowledge, and experiences are what set you apart. Here’s what we look for:

• Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing
• Working experience in developing strategic marketing plans and budgets
• Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously
• Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen
• Function in a fast-paced environment, manage multiple priorities and stakeholders, track and deliver measurable outcomes, and drive innovation to elevate the team
• Knowledge of Salesforce Marketing Cloud an asset
• An innovative problem solver comfortable proposing new ideas and solutions
• Proven background in quantitative and analytical skills
• Proven effectiveness working with virtual teams across different geographic areas

This position ensures continuity and upholds our standards of excellence following the departure of a valued team member.

The salary range for this position is $98,000 - $148,000. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location.

In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation.

During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package.

Why you’ll love PwC

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level.

We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.

We’re committed to providing accommodation throughout the application, interview, and employment process. If you require accommodation to be at your best, please let us know during the application process.

The use of artificial intelligence (AI) in recruiting is just getting started, so we know you have questions about how and why we use it. At certain points during our recruiting process, we rely on AI to improve your experience. This could be during resume review or curating personalized job recommendations, asking you clarifying questions via a chatbot or during our interview scheduling to improve your experience.

Our use of AI helps ensure we combat bias by evaluating candidates equally and fairly, without seeing identity information, such as your name, or gender for example). AI also helps us better predict successful hires by reviewing all applicants for a role and the relationship between your skills, experience and likely success at PwC Canada.

While AI supports parts of our recruitment process, final hiring decisions always involve human review. For more information about our use and protection of your data, please refer to our Privacy Policy (https://www.pwc.com/ca/en/privacy-policy.html).