Manager, Digital Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.

We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD

The Digital Marketing Manager role oversees and directs all aspects of an artist’s digital presence, including the creation and execution of digital marketing and promotional plans, managing influencer campaign strategies, supervising advertising spends across multiple mediums, and more.

Prime candidates have knowledge and experience working with all digital technologies and platforms, can effectively communicate with artists, artist management teams, label executives/digital partners, and are comfortable working in a fast-paced, collaborative, team environment.

How You’ll CREATE

• Drive overall digital strategy and innovation, provide core digital team leadership and project management
• Deliver digital marketing plans that incorporate key goals and tactical approach to accomplishing each across all areas of digital
• Manage relationship with key digital partners and accounts while ensuring they deliver high level support and campaigns
• Lead CRM strategy across multiple surfaces including but not limited to email & SMS
• Provide expertise in all areas of digital advertising, manage internal and agency relationships, deliver high level ad plans across catalog moments and frontline releases
• Lead communication on influencer and creator campaigns between label and artist partners
• Seek out and evaluate new relevant platforms, digital marketing cos, experiment and build case studies for growing an artist fan base
• Collaborate with marketing, A&R, creative to build a consistent set of digital creative across all campaigns that aligns with the overall world of the artist
• Request and manage overall digital budgets, collaborating with other team members to invest appropriate amounts in each role’s function
• Build and maintain a consistent multi-platform content and social calendar
• Manage or oversee the management of all online fan clubs on socials & communities, activate fan participation around releases
• Real-time reporting on social, fan sentiment, trending topics, feedback, conversations and more

Bring Your VIBE

• Proficiency in Microsoft Word, Excel, Outlook, and Google Docs
• Knowledge of photo editing tools such as Adobe Photoshop or Canva
• Manage and prioritize multiple tasks
• Extremely detail oriented and organized and high degree of confidentiality
• Thrive professionally within a fast-paced, creative, deadline-driven environment
• Degree in relevant field, and/or equivalent career experience
• Music industry or artist relation experience
• Minimum 2 years prior marketing experience required

Perks Playlist

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category

Marketing, Streaming & Digital Media

Salary Range

$50,420 - $100,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

All candidates are encouraged to apply.