Help Build the Next Great Personal Injury Brand.
Most marketing jobs ask you to manage campaigns.
This one asks you to build a legacy.
Slam Dunk Attorney is one of Georgia's fastest-growing personal injury law firms. In just a few years, we've built a thriving personal injury practice from a single office in Atlanta.
Now we're ready for our next chapter.
Over the next five years, our vision is to become a dominant regional personal injury brand operating across three states.
Our plan is ambitious and intentional.
Grow our Atlanta headquarters into a multi-state brand.
Launch and scale two additional offices in new states.
Build one of the most recognized and respected personal injury brands in the Southeast.
We're looking for the marketing leader who wants to help make that happen.
Not someone to inherit a mature marketing department.
Someone to build one.
Not someone to manage vendors.
Someone to build the client acquisition engine that fuels the next decade of growth.
If you've ever wanted the opportunity to build something extraordinary instead of simply maintaining what someone else created, we'd love to meet you.
The Opportunity
As Director of Marketing & Growth, you'll be a key member of our executive leadership team and will own the firm's entire growth strategy.
You'll build the systems, team, reporting, and infrastructure necessary to transform a successful Atlanta law firm into a multi-state regional powerhouse.
This role is about much more than generating leads.
It's about building a brand, capturing market share, and creating a scalable client acquisition engine capable of supporting aggressive expansion for years to come.
What You'll OwnYou'll have responsibility for every aspect of marketing performance and growth, including:
- Building and executing the firm's long-term marketing and growth strategy
- Owning marketing performance from first impression through retained client
- Managing annual marketing investments
- Building, hiring, coaching, and leading an internal marketing team
- Selecting, managing, and holding outside agencies accountable for measurable performance
- Developing an integrated strategy across television, OTT, paid search, local search, SEO, content marketing, video, social media, outdoor advertising, sponsorships, and emerging channels
- Creating market-entry strategies for future expansion into new states
- Building attribution systems that connect every marketing dollar to retained cases, revenue, and return on investment
- Working alongside firm leadership to optimize the entire client acquisition funnel, from marketing through intake and signed clients
- Developing annual marketing budgets, growth forecasts, dashboards, and executive reporting
- Success in this role won't be measured by clicks, impressions, or website traffic.
It will be measured by retained cases, revenue growth, market share, brand awareness, and building one of the premier plaintiff law firms in the Southeast.
Who You Are
- You're both a strategist and an operator.
- You understand that exceptional marketing combines creativity, analytics, psychology, and disciplined execution.
- You love building teams, solving growth challenges, making data-driven decisions, and competing to win.
- You've likely spent years inside a high-growth consumer business where marketing performance directly impacted revenue.
- You know how to scale systems.
- You know how to build teams.
- Most importantly, you're excited about creating something much bigger than what exists today.
- Ideal Experience
- We're looking for a marketing leader who has helped build and scale a high-growth consumer brand where client acquisition is the engine of the business.
- Personal injury marketing experience is strongly preferred.
- Candidates who have helped grow plaintiff law firms with sophisticated, multi-channel marketing strategies, significant media investments, and measurable client acquisition success will stand out.
- Experience with organizations similar to Morgan & Morgan, Mike Morse Law Firm, Sweet James, Dudley DeBosier, Foy & Associates, Farah & Farah, Dan Newlin Injury Attorneys, Lerner & Rowe, Thomas J. Henry, The Barnes Firm, Wilshire Law Firm, Tork
- Law, or other nationally recognized plaintiff firms is highly valued.
- We also welcome exceptional candidates from other high-growth consumer businesses that have successfully scaled across multiple markets or locations.
- You may have built growth engines for leading brands in home services, healthcare, retail, franchising, hospitality, or other consumer-facing industries where marketing performance is measured by revenue, customer acquisition, and return on investment.
- Most importantly, you're someone who has built systems that scale, knows how to turn marketing investments into measurable business growth, and is excited by the opportunity to help build the next great personal injury brand.
Qualifications
- Seven or more years leading growth, performance marketing, or client acquisition
- Experience managing six-seven figure monthly marketing budgets
- Experience scaling multi-location or multi-market organizations
- Proven success building and leading marketing teams
- Strong understanding of attribution, analytics, conversion optimization, CRM, and performance reporting
- Demonstrated track record of producing measurable revenue growth
- Executive-level communication, leadership, and decision-making skills
- Why This Opportunity Is Different
- This isn't a maintenance role.
- This is a build-it role.
- You'll have the opportunity to shape executive strategy, build your own department, launch new markets, influence major business decisions, and help create one of the Southeast's premier personal injury brands.
- If you're succeeding inside a large personal injury firm but want the opportunity to build something where your ideas have immediate impact, this role offers exactly that.
- You'll work directly alongside ownership and have the autonomy, resources, and support to create something truly exceptional.
- Compensation & Opportunity
- Competitive base salary commensurate with experience
- Significant performance bonus tied directly to firm growth
- Executive leadership opportunity
- Future advancement potential as we expand into multiple states
- We're looking for someone who wants more than their next marketing job.
- We're looking for someone who wants to build something exceptional.
- As Slam Dunk Attorney grows from a successful Atlanta practice into a multi-state regional brand, this role will grow alongside it. The right leader will have the opportunity to shape the firm's marketing strategy, build a world-class team, launch new markets, and become an integral part of our executive leadership.
- If you're excited by the idea of building the next great personal injury brand instead of simply maintaining one, we'd love to hear from you.
