Digital Marketer

Digital Marketer

Joyce, Inc. is a provider of fractional digital teams to organizations that need additional skill sets to meet their technical and marketing goals. Integrating with our clients’ teams gives them the knowledge, confidence and bandwidth to accomplish their mission.

We are seeking a creative, organized and team-oriented digital marketing manager to work on internal and client marketing initiatives. In this role, you will be helping our team relaunch our service offerings and bring our message to our target audience.

You will have the opportunity to be involved in the many areas of digital marketing and in all aspects of those initiatives, through planning, implementation and analysis. This is a great opportunity for someone who wants to have a voice on a growing team and doesn't want to be pigeonholed to limited responsibilities in a single department.

Responsibilities

• Develop messaging for use across various channels, including website content and other marketing materials
• Design, build and maintain our digital presence and content marketing strategy
• Plan and execute all types of digital marketing, including SEO/SEM, email campaigns, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Brainstorm, wireframe or design various types of creatives and deliverables
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with others, including our entire company, client teams, third party agencies, freelancers, vendors and partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience planning and managing marketing campaigns
• High creative abilities with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, conversion tracking, etc.)
• Experience in setting up and optimizing Google Adwords campaigns, social media paid campaigns, etc.
• Ability to envision assets needed for a particular digital initiative and communicate needs to other team members, such as graphic designers and developers
• Experience with common CMS and website platforms, including Wordpress
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Soft Skills

• Strong attention to detail, deadline oriented and organized
• Ability to ask relevant questions and understand a goal to boil down into appropriate tasks/solutions
• Ability to work with internal team members and directly with clients in a friendly, professional manner
• Able to multitask and meet deadlines for projects that vary in scope
• Excellent communication skills
• Positive attitude
• Adaptable and willing to learn

Joyce, Inc. has been providing technical and digital marketing solutions to clients for more than 20 years. While we get the variety and excitement of providing services as an agency, our clients see us as a part of their team leading to stable, rewarding relationships.

Benefits

• Job Type: Full-time.

Ready to talk? Contact us to see if there's a fit

Working with us has its perks

We aim to offer the perfect blend of employee opportunity, support, learning and voice in addition to the following benefits:

Flexible work location

Flexible schedule options

Small team culture

Laid back environment

Formalized professional development budget

Health, vision and dental insurance

Paid time off

401K company match