Director of Digital Marketing

A better way to deliver care starts here! Headquartered in Scottsdale, AZ, The Joint Chiropractic is revolutionizing access to care by delivering high-quality, affordable chiropractic services in a convenient retail setting. As the largest operator, manager, and franchisor of chiropractic clinics in the U.S., The Joint delivers more than 12 million patient visits annually across nearly 1,000 locations.

Recognized by Forbes, Fortune, and Franchise Times, we are leading a movement to make wellness care more accessible to all.

Position Summary

At The Joint Chiropractic, understanding our customers and delivering a seamless, high-quality experience across every touchpoint is critical to driving sustainable growth. This role is about turning data into insight - and insight into action - while championing the voice of the customer and ensuring every digital interaction is intuitive, engaging, and aligned to their needs.

We’re looking for a Director of Digital Marketing to serve as the organization’s expert on our customer - owning how we understand, define, and optimize the end-to-end customer journey.

You’ll lead our customer insights strategy, digital experience across web and mobile, and key elements of our marketing technology ecosystem - ensuring we are continuously improving how we attract, engage, and retain customers through thoughtful, data-driven experiences.

Key Responsibilities

• Serve as the voice of the customer across the organization, developing a deep understanding of customer behaviors, needs, and preferences
• Own and continuously optimize the end-to-end customer journey across digital platforms, including website and mobile app
• Turn data into actionable insights that inform marketing strategy, customer experience improvements, and business decisions
• Develop customer segmentation, personas, and journey mapping to guide targeting, messaging, and experience design
• Partner with Marketing, IT, and Operations to translate insights into seamless, customer-centric experiences
• Oversee performance and optimization of digital platforms to improve engagement, conversion, and overall customer satisfaction
• Lead the strategy and evolution of marketing technology and data capabilities to better support customer understanding and personalization
• Analyze campaign and promotional performance to provide insights that improve effectiveness and customer impact
• Expand marketing automation and lifecycle engagement strategies across email, push, and in-app channels
• Ensure consistency and accuracy of digital touchpoints, including local listings, to support customer discovery and trust
• Integrate external partners and platforms into cohesive measurement and attribution frameworks

Qualifications

• Experience in customer insights, customer experience, digital marketing, or a related field
• Strong understanding of customer journey mapping, segmentation, and lifecycle strategy
• Experience leveraging CRM data, analytics, and digital platforms to drive customer-focused decisions
• Proven ability to translate customer insights into actionable strategies that improve experience and business outcomes
• Experience leading cross-functional initiatives across Marketing, IT, and Operations
• Familiarity with marketing technology ecosystems, digital analytics, and performance measurement
• Strong communication and influencing skills, with the ability to advocate for the customer at all levels of the organization
• Highly organized, strategic, and comfortable operating in a fast-paced environment
• Compensation &

Benefits

Salary: $130k - $150k DOE Medical, Dental, Vision 401k w/company match PTO Accrual Complimentary Joint MembershipThis role follows a hybrid schedule and will require an in-office presence at our Scottsdale, AZ headquarters at least three days per week (Tuesday-Thursday).

What The Joint Chiropractic OffersAt The Joint Chiropractic, we understand that our greatest asset is our people and the dedication they bring to our mission. Since our founding in 1999, we have expanded to nearly 1,000 clinics, thanks to the hard work and commitment of our employees.

We are dedicated to investing in our team by offering a variety of valuable benefits that foster a healthy and fulfilling work environment.

Work/Life Balance We prioritize work-life balance through shorter meeting times, hybrid schedule, and a supportive atmosphere, allowing you to manage your personal and professional commitments effectively.

Engaging Company CultureJoin us for exciting company-sponsored events like holiday parties, “Bring Your Kid to Work Day,” and fun contests. We foster a vibrant corporate environment where you can connect with colleagues and enjoy memorable experiences together.

On-Site Amenities Take advantage of our beautiful on-site gym and fully stocked kitchen, designed to enhance your health and wellness throughout the workday.

Career Development and Support We believe in nurturing your career through continuous coaching, training, and collaboration. Our transparent communication culture includes regular all-hands meetings, communication emails, and one-on-one check-ins to ensure everyone is aligned and supported.

Employee Recognition We celebrate our team’s achievements through various recognition initiatives, ensuring that every employee feels valued for their hard work and contributions. A highlight is the “Action Hero Award” which is personally selected by our CEO, Sanjiv Razdan.

Diversity, Equity & Inclusion At The Joint Chiropractic, we embrace diversity in all its forms and strive to create a culture where everyone feels welcome and supported. We believe in fostering an environment where every individual’s voice is heard and respected.

Join us at The Joint Chiropractic, where your growth and well-being are our top priorities, and together, we can create a positive and inclusive workplace for all.

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