Senior Brand & Content Marketing Manager – EMEA

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

At HBO Max, storytelling takes center stage. We’re one of the world’s most iconic entertainment brands — home to bold originals and unforgettable characters. While audiences binge award-winning content, breaking news, and sports around the clock, our teams stay busy at work creating what’s next in streaming.

From Succession, Euphoria, and The Sopranos to global franchises like Game of Thrones and Harry Potter, our content sparks conversation and shapes culture.

HBO Max delivers boundary-pushing stories across genres and platforms, connecting millions of viewers across 90 countries globally— and we’re just getting started. We're home to the most talked about shows and movies, granting audiences access to the worlds of HBO, Harry Potter, DC, Warner Bros., ID, Adult Swim, A24, and more. Turn your streaming obsession into a career— we’re hiring!

Your New Role

We’re looking for a passionate and strategically minded Brand & Content Marketing Manager – EMEA to join our Brand and Content Marketing EMEA team at HBO Max.

This is a role for someone who lives and breathes entertainment, deeply immersed in the TV/streaming industry, film, and pop culture, and who thrives on turning cultural moments into impactful, conversation-driving campaigns. You bring both strategic rigor and creative instinct to engage fandoms, cut through the noise, and deliver bold, memorable marketing that resonates across diverse audiences.

Under the leadership of Brand and Content Marketing Director, HBO Max EMEA, in this role you will spearhead the campaigns and activities across the EMEA region for some of the world’s most iconic global Original series, as well as other HBO Max content priorities, multi-title, brand and seasonality initiatives.

Acting as a key strategic and creative driver for the assigned campaigns, you will lead the ideation, cross-functional development and oversee the execution of pan-EMEA priority HBO Max campaigns.

You will partner with global marketing teams in shaping the global strategies, guide and inspire local marketing teams and cross-functional stakeholders, elevate campaign thinking, and champion efficient, innovative approaches - from breakthrough stunts to fully integrated 360° campaign activities.

You will ensure cohesion across the streaming marketing division, driving brand and title awareness and affinity across EMEA markets, while sparking engagement, conversation, and fandom at scale.

Your Role Accountabilities

• Responsible for pan-EMEA campaign and creative strategy for the assigned Global Originals and other content and brand campaigns and initiatives, ensuring campaigns are insight-driven, brand-aligned, and reflective of local cultural nuances and audience behaviors across EMEA markets.
• Define key campaign priorities and milestones, strategic activations, and audience engagement opportunities across the region - identifying culturally relevant moments, innovative executions, and fan-first ideas designed to drive conversation, word of mouth, engagement, and brand affinity at scale.
• Lead campaign-specific cross-functional workstreams across EMEA markets and marketing divisions - including PR, Social, Partnerships, Merchandising, Subscriber Acquisition, Engagement & Retention teams, and pan-EMEA WBD fusion stakeholders - ensuring strategic alignment, cohesive storytelling, and effective collaboration from campaign kick-off through implementation and post-campaign evaluation.
• Lead and drive EMEA creative ideation processes for priority campaigns across local marketing and creative teams, as well as external agencies - from briefing through concept refinement, strategic feedback and implementation guidance.
• Champion bold, culturally impactful campaign thinking across the region, including breakthrough stunts, experiential activations, influencer and social-first concepts, partnerships, and integrated 360 campaigns that cut through culture, engage fandoms, and generate earned conversation.
• Work in a lockstep with local marketing leads across EMEA and provide guidance and support throughout campaign adaptation and implementation - ensuring campaigns resonate locally, capitalize on market-specific opportunities, and remain aligned with global creative platforms and campaign objectives.
• Partner closely with the Global, Originals and Brand Marketing teams to align global campaign strategy and deliverables with EMEA needs and specifics. Represent EMEA POV within the global campaign forums and work closely with international regional teams to identify the efficiencies, share learnings and maximize global opportunities.
• Drive EMEA campaign development workflows across regional and local stakeholders, overseeing timelines, approvals, creative reviews, and key deliverables while proactively identifying risks, gaps, and operational efficiencies to ensure campaigns are delivered effectively and to the highest creative standard.
• Spearhead and oversee the development of campaign-specific strategic briefs, messaging frameworks, creative toolkits, implementation guidelines, and 360 campaign decks to support consistent, insight-driven execution across EMEA markets and communication channels.
• Champion best practices, ambitious creative thinking, and knowledge-sharing across EMEA markets - bringing teams together, elevating campaign standards, and continuously improving ways of working across regional and local teams.

Skills and Experience

• A genuine fan of pop culture, entertainment, and storytelling, with a pulse on trends shaping the streaming landscape
• Minimum 7 years of experience in similar pan-EMEA marketing roles in global companies, within the streaming, TV/entertainment, media and/or agency space
• demonstrated experience in leading complex, multi-territory integrated marketing campaigns across global matrix organizations, that engage fandoms, cut through the noise and drive conversations across diverse audiences
• proven track record and creative and strategic know-how in turning cultural moments into impactful, conversation-driving campaigns.
• Outstanding influencing capabilities on all stakeholder levels - this person will steer the campaigns and priority initiatives throughout across the EMEA markets and cross-functional divisions, ensuring all the stakeholders are onboard and aligned with the strategical and creative direction
• Navigates fast-paced, high-pressure environments with ease, remaining composed while managing multiple high-profile campaigns and priorities, with a strong instinct for prioritizing what matters the most
• A stand-out team player with “one-team” collaborative mindset, and a problem-solving attitude
• Excellent communication and presentation skills - you know how to inspire the teams, write a great brief, craft a compelling deck, and navigate feedback rounds with confidence
• A proactive self-starter with strong attention to details, continuously looking for efficiency opportunities, improved ways of working, maximizing business impact and driving growth.
• Fluent in English with excellent presentation skills

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.

Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.