Digital Marketing Specialist

• Implement strategies (paid and organic) for key marketing functions such as email marketing, social media marketing, digital advertising, and data analysis and testing
• Conduct regular maintenance of the HubSpot platform, as well as the creation of new workflows, sequences, forms, landing pages, and segments (lists)
• Investigate sales funnel leaks and collaborate with the marketing and revenue teams on methods to improve lead engagement and conversion
• Conduct SEO and SEM research and work with the Content Marketer and Front-End Developer to ensure best practices are implemented on the website
• Oversee campaign budgets and conduct regular reporting
• Research, track, and analyze end-to-end customer behaviors using tools like Microsoft Clarity and implement findings into marketing initiatives
• Collaborate with internal teams to understand the customer experience and optimize conversion
• Maintain scalable campaigns and lead management processes
• Collaborate cross-departmentally to ensure operational processes and goals are aligned

Working conditions

• Working from the office in Waterloo at least three days per week.

About You

• Post-secondary education in marketing or related relevant work experience
• Strong analytical skills and data-driven thinking
• A solid understanding of trends and best practices in online marketing
• Demonstrable experience:
• Leading paid advertising and email marketing campaigns
• Using HubSpot, Google Ads, Google Search Console, Google Analytics, Google Tag Manager, Semrush, and other tools in our martech stack
• Creating a social media strategy and managing accounts
• Running A/B and multivariate experiments
• Contributing to inbound and outbound marketing programs
• Evaluating the customer journey and optimizing for conversion

Nice to haves

• Experience with web accessibility standards and guidelines
• Working knowledge of HTML, CSS, or JavaScript

Why We’re Awesome

• We’re a scaling company - you’re hired to have a voice, not to be a cog.
• Three weeks' vacation to start, plus a paid end-of-year company shutdown.
• Flexible work hours.
• Family-friendly work culture.
• Collaborative work environment.
• Located in the growing tech hub of Waterloo, Ontario, close to restaurants and easily accessible by public transit.

If this sounds like a good fit, reach out! We’d love to hear from you.

Compensation

The expected base salary range for this role is

CAD $58,000–$70,000

. Final compensation will be based on job-related skills, experience, and qualifications. This range reflects base pay only and does not include bonus eligibility or benefits.

Posting and application details

This posting is for an

existing vacancy

. Applications are reviewed by a member of our team; we do not use artificial intelligence (AI) to screen, assess, or select candidates. Selected applicants will be contacted regarding next steps.

Voltera is an equal opportunity employer, and we are committed to inclusion and diversity. Voltera does not discriminate based on race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offenses, marital status, family status, disability, or any other basis forbidden under federal, provincial, or local law.

Accommodations are available upon request for candidates participating in all aspects of the recruitment process. If you require accommodation or require recruitment documents in a different format, please contact us at accessibility@voltera.io.