Digital Product Marketing Manager

Job Title: Digital Product Marketing Manager

Division: Corporate Digital and Marketing Office (CDMO)

Location: Hudson Yards, NYC

Reports To: Director, Digital Platforms

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do

This role is responsible for driving the adoption and evolution of our digital ecosystem. This role sits at the intersection of technical product development and brand experience execution.

Your mission is two fold: First, you will "commercialize" our product features — translating complex builds into compelling value propositions that inspire brand adoption and drive DTC ROI. Second, you will act as a strategic partner for our brands, embedding yourself in their on-site UX needs and translating those needs into structured business cases for the development team, in close partnership with the Product Owner.

You are equally comfortable championing what has already been built as you are navigating ambiguity to define what should come next — including establishing new ways of working where none yet exist.

Key Job Accountabilities

• Own the internal product marketing narrative for digital website enhancements. Create high-impact Feature Playbooks, newsletters, demos, and educational materials that articulate the business value of new capabilities — ensuring the right brands are aware of, and activated on, the features most relevant to their goals.
• Serve as the internal "product evangelist" — proactively advising brand stakeholders on which delivered features and capabilities are best suited to address their specific commercial challenges and brand objectives, rather than waiting for brands to come with fully formed requests.
• Approach go-to-market in an end-to-end manner, ensuring internal teams receive relevant, timely, and impactful communications that drive meaningful engagement.
• Help define key metrics for success and track progress against goals for product launches and in-market growth adoption of existing products or services.
• Partner with brand stakeholders to deeply understand CX needs, translating those needs into well-structured, data-backed business cases for the Product Owner. You are responsible for architecting the analytical case (e.g., A/B testing potential, scalability, conversion impact) that enables the Product team to move from "Maybe" to "Yes."
• Thrive in ambiguity. Where processes, frameworks, or ways of working do not yet exist, you will create and establish them — bringing structure to new territory while remaining flexible as the landscape evolves.
• Apply rigorous project management to coordinate simultaneous projects and workstreams, managing documentation, timelines, and cross-functional alignment required to scale innovation at speed.
• Codify learnings from each engagement, crafting reusable templates and tools that can be adopted by brand teams or automated through AI solutions.
• Act as a hands-on power user of Salesforce Commerce Cloud (SFCC). You must be comfortable navigating Business Manager to educate teams on merchandising requirements
• Build trust-based, influential partnerships with site stakeholders. You are a leader at heart who can navigate a complex matrix, building consensus between technical roadmaps and brand commercial priorities.

What We Are Looking For

Required Qualifications

• College Degree
• 5+ years of experience in Digital Product Marketing, E-commerce Strategy, or Product Management. You have a proven track record of managing feature rollouts and driving adoption in a multi-brand environment.
• Hands-on expertise with Salesforce Commerce Cloud (SFCC) and the Business Manager interface is essential.
• Demonstrated ability to create structure from ambiguity. You are an expert at writing clear Business Requirement Documents (BRDs), User Stories, and project briefs.
• Strong organizational skills with experience managing complex, multi-stakeholder work streams and centralized documentation.
• Proficiency in using data (GA4, platform KPIs) to build a commercial case and prove the value of digital features.
• You are a proactive, stakeholder-driven problem solver who enjoys building new processes to bridge gaps between teams.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance!

Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows

• Salary Range:  $98,400- $140,200(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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