Sr. Web Marketing Program Mgr

We anticipate the application window for this opening will close on - 25 Jul 2026

At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world.

About The Role

At MiniMed, our mission is to simplify diabetes management and restore freedom to people's lives through intelligent insulin delivery systems. As the Senior Global Paid Media Manager, you will be the chief architect of our paid media footprint across the globe.

In this role, you will design the overarching global paid media strategy (covering search, programmatic, paid social, and display) to drive patient acquisition (DTC) and healthcare professional (HCP) engagement.

You will operate in a strategic, "hub-and-spoke" capacity: you establish the blueprint, frameworks, and budgets at the global level, while partnering with and empowering regional and country teams who handle local execution. You will hold ultimate accountability for global spend efficiency, performance optimization, and media governance.

Key Responsibilities

• Global Strategy & Media Architecture
• The Global Blueprint: Architect the multi-million dollar global paid media framework for MiniMed products across key channels (Google Search/Display, Meta, YouTube, LinkedIn, and programmatic networks).
• Audience Segmentation: Define and scale data-driven global audience taxonomies targeting both Consumers/Patients (DTC) and Endocrinologists/HCPs (B2B), ensuring compliance with healthcare data regulations.
• Media Mix Modeling (MMM): Direct global budget allocation across regions based on historical performance, market maturity, and business priorities.
• Regional Governance & Collaboration
• Strategy to Execution: Serve as the global lead, providing localized marketing teams in EMEA, APAC, and the Americas with clear playbooks, standard operating procedures, and asset frameworks.
• Cross-Border Alignment: Act as a strategic advisor to local country managers, ensuring their execution aligns with global brand guidelines while respecting local healthcare compliance norms.
• Agency Management: Oversee global media agency relationships and provide governance models for local agencies selected by regional teams.
• Financial Stewardship, Performance & Optimization
• Spend Monitoring: Manage and monitor the global paid media budget, identifying underperforming regions or channels and dynamically shifting capital to maximize ROI.
• Rigorous Testing & Optimization: Lead global A/B testing frameworks for creative, copy, and landing pages, synthesizing local learnings into global best practices.
• Attribution & Analytics: Partner with Web Analytics and Data Engineering teams to build unified global dashboards (e.g., PowerBI, Tableau), establishing standard KPIs (CAC, LTV, ROAS, CPA) across all markets.

Must Have: Minimum Requirements

To be considered for this role, please ensure the minimum requirements listed below are evident on your resume.

• Bachelor’s Degree in Marketing, Business, Data Analytics, or a related field with 7+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience.
• Advanced Degree in Marketing, Business, Data Analytics, or a related field with 5+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience

Nice To Have

• Prior experience in MedTech, Medical Devices, Biotech, or Digital Health is highly preferred. Direct experience navigating highly regulated spaces (FDA, GDPR, HIPAA) is a major plus.
• Expert-level knowledge of major advertising platforms (Google Ads, Meta Ads Manager, DV360, LinkedIn Campaign Manager).
• Deep familiarity with healthcare marketing restrictions, patient privacy standards, and localized compliance (e.g., EU-MDR).
• Advanced data literacy—ability to translate raw media analytics across multiple regions into clear business insights for executive leadership.
• Proven ability to work flexibly across global time zones and influence cross-functional teams without direct authority.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

MiniMed offers a competitive salary and flexible benefits package

At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.

Salary ranges for U.S (excl. PR) locations (USD):$136,000.00-$230,000.00

For roles located in California, Seattle WA, Washington DC, Boston MA, and New York City, the salary range is $150,000.00 - $256,000.00 USD.

Actual compensation may vary based on factors including experience, education, certifications, skills, market conditions, internal equity, and geographic location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

At MiniMed, we are committed to supporting the well-being and financial security of our employees. Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long-term disability leave, and a dependent daycare spending account.

In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short-term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements.

Please note that “regular employees” refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico.

For further details about our comprehensive benefits, we encourage you to visit the link below.

About MiniMed

MiniMed Benefits Overview

MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. For more than 40 years, we’ve been committed to redefining what’s possible: intelligent dosing systems designed for real life, predictive insights that stay a step ahead, and always on support when it’s needed most.

At the heart of everything we do is a simple Mission: to make every day a better day for people with diabetes.

Learn more about our business, and our mission here.

It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, familial status, membership or activity in a local human rights commission, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.

In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities.

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