Director, Growth Marketing

About MarkupAI

• Markup
• AI is pioneering the AI content governance category with the industry's first Content Guardian Agents—AI-powered agents that automatically scan, score, and rewrite content to ensure it meets brand, compliance, terminology, and quality standards before it goes live.
• Purpose-built for AI-first marketing and content teams, Markup
• AI integrates directly into LLMs, CMS platforms, and enterprise workflows through its API- and MCP-first architecture, giving organizations the confidence to scale AI-generated content without sacrificing quality, consistency, or trust.
• Backed by decades of expertise in enterprise content governance, Markup
• AI is helping leading global brands publish faster, safer, and with confidence.

Eligible candidates must reside in one of the following states: Florida, Georgia, Indiana, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania

About the Role

Markup AI is building the category for AI content control, and we're hiring a Director of Growth Marketing to own the function that drives pipeline.

This is a builder's role: you'll set the strategy for how content, campaigns, and lifecycle marketing work together to generate demand, and you'll execute alongside an AI-native workflow rather than a traditional headcount-heavy team. You report to the VP of Marketing and own outcomes, not a task list.

What You'll Own

Content & Audience Growth

• Set the editorial and social strategy that builds audience and authority, and direct execution against it
• Own email as a growth channel, including newsletters and nurture programs that convert and retain, not just inform
• Use performance data to decide what to scale, evolve, or test next

Pipeline & Demand Generation

• Own the demand generation engine end-to-end, including campaign strategy, channel mix, and execution across paid social, content launches, webinars, and partner co-marketing
• Drive measurable growth in pipeline contribution, MQL-to-SQL conversion, and campaign ROI; you're accountable to the number, not just activity
• Build and continuously refine the lead lifecycle in HubSpot, including attribution, scoring, segmentation, and the marketing-to-sales handoff

Partnerships & Brand Programs

• Direct partner co-marketing strategy and prioritize where it drives pipeline versus brand awareness only
• Set standards for brand and creative consistency across all growth channels, working with outside creative resources to execute as needed

AI-Native Operations

• Build and own AI-assisted workflows across the function, including content production, campaign QA, reporting, and research, so the team operates leaner and faster than a traditional org chart would suggest
• Continuously evaluate new AI tools and approaches, and make the call on what's worth adopting versus what's hype

What We're Looking For

• 5+ years of B2B marketing experience with direct ownership of pipeline or revenue outcomes, ideally at a SaaS or AI company
• Track record of building and scaling a growth or demand function, not just executing within one
• Deep HubSpot fluency, including workflows, attribution, lead scoring, lifecycle management, reporting
• A builder of AI-assisted marketing workflows, not just a comfortable user of AI tools
• Strong analytical instincts; you make channel and budget decisions from data, not instinct alone
• Excellent written and verbal communicator, comfortable presenting strategy and results to executive leadership
• Experience managing external partners, agencies, and vendors with minimal oversight

What You Can Expect

• A flat, informal hierarchy and quick decision-making processes.
• Support in getting up to speed.
• Teammates of all ages and backgrounds.
• You'll join a really international team of friendly, dynamic people who are passionate about their jobs.

Skills

Alliance/Partner Management, Analysis Skills, Application Programming Interface (API), Artificial Intelligence (AI), Artificial Intelligence (AI) Agents, Brand Marketing (Branding), Budgeting, Business-to-Business (B2B) Marketing, Campaigns, Category Development, Channel Strategies, Content Filtering Software, Content Management Systems (CMS), Demand Generation, Direct Marketing, Editing, Establish Priorities, Global Branding, Leadership, MCP - Microsoft Certified Professional, Market Segmentation, Marketing, Marketing Campaign, Marketing Strategy, Newsletter, Presentation/Verbal Skills, Quality Assurance, Quality Metrics, Return on Investment (ROI), SQL (Structured Query Language), Sales, Software as a Service (SaaS), Strategic Planning, Webinar, Writing Skills

About the Company

Markup AI