Digital Marketing Specialist - Mission Plaza

FOUNDATION COMMUNITIES JOB DESCRIPTION

JOB TITLE

Digital Marketing Specialist

REPORTS TO

Director of Family Property Management

DEPT/DIV

AFH

WORK LOCATION

Mission Plaza

FLSA STATUS

NON- EXEMPT/Full-Time

RATE

$28 – $31.25 hourly

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Position Summary

Foundation Communities is seeking a creative and results-oriented Digital Marketing Specialist to support our affordable housing portfolio. This role is responsible for strengthening our online presence, driving qualified traffic, and supporting occupancy goals across a portfolio of affordable housing properties.

The ideal candidate is both strategic and hands-on: someone who can develop marketing plans, create compelling content, manage property marketing materials, drive website and digital updates, and help ensure our communities are presented clearly, professionally, and consistently.

This position plays a key role in connecting individuals and families to housing opportunities. The ideal candidate understands how to market within an affordable housing framework, can communicate clearly with diverse audiences, and is able to translate marketing efforts into measurable leasing outcomes.

Key Responsibilities

Digital & Social Media Presence

• Manage and grow social media accounts for multiple communities (Facebook, Instagram, etc.)
• Develop and maintain consistent, engaging, and informative content
• Respond to comments and messages in a timely and professional manner
• Highlight community features, resident resources, and available housing opportunities

Website & Online Listings Management

• Maintain and update property websites, ensuring accurate information on floor plans, pricing, and availability
• Coordinate with internal teams and external vendors on website updates, digital campaigns, SEO, and online listings.
• Manage and audit listings on platforms such as Apartments.com, Zillow, and Google
• Ensure consistency and accuracy across all online platforms
• Partner with on-site teams to align marketing with current availability and leasing activity

Leasing & Waitlist Support

• Support marketing efforts that drive traffic and qualified applications
• Assist with lease-up strategies and targeted outreach for communities with availability
• Understand waitlist dynamics and communicate availability clearly to prospective residents
• Collaborate with leasing teams to improve lead-to-lease conversion

Content Creation & Branding

• Create email communications, and digital materials for property marketing
• Ensure messaging is clear, consistent, and accessible
• Capture and coordinate property photos and content as needed
• Maintain brand consistency across the portfolio

Performance Tracking & Strategy

• Track marketing performance, including traffic sources, engagement, and application trends
• Provide regular reports and insights to leadership
• Adjust strategies based on data, occupancy needs, and market conditions

Qualifications

• 2+ years of marketing experience (multifamily, real estate, or nonprofit housing preferred)
• Experience managing business social media accounts
• Experience with website content management systems, SEO, digital advertising, online listing platforms and CRM systems.
• Proficient in Adobe Suite (Photoshop, Illustrator), Canva, and Microsoft Office Suite.
• Experience updating and managing websites (RealPage, G5, WordPress, or similar platforms preferred)
• Familiarity with ILS platforms (Apartments.com, Zillow, etc.)
• Strong written and verbal communication skills
• Ability to manage multiple priorities across several communities
• Proficiency with basic design tools (Canva, Adobe, or similar)

Preferred Experience

• Experience in affordable housing, LIHTC, or income-qualified programs
• Familiarity with property management systems such as RealPage/OneSite
• Experience supporting lease-ups or varying occupancy levels
• Bilingual (Spanish preferred)

Key Traits for Success

• Mission-driven with a passion for connecting people to housing
• Organized and detail-oriented
• Creative, but focused on results
• Strong collaborator with on-site teams and leadership
• Able to communicate clearly with diverse populations