Project Manager for Enrollment Marketing, Texas McCombs

Job Posting Title

Project Manager for Enrollment Marketing, Texas McCombs

• Hiring Department:

Red McCombs School of Business

• Position Open To:

All Applicants

• Weekly Scheduled Hours:

40

• FLSA Status:

Exempt from FLSA

• Earliest Start Date:

Immediately

• Position Duration:

Expected to Continue

• Location:

UT MAIN CAMPUS

• Job Details:

General Notes

Texas McCombs is a top business school at the center of one of the most innovative cities in the U.S. The McCombs community champions hands-on experiences alongside the groundbreaking research and thought leadership of a world-class faculty.

The collaborative spirit and enterprising drive of the Longhorn alumni network, one of the largest university networks in the world, is embedded in our culture, making us human-centered and future-focused in all our endeavors. We are shaping those who will shape tomorrow and solving challenging problems while remaining committed to creating a community that is dynamic, supportive, and challenging.

What starts here really does change the world.

For more information, visit: https://www.mccombs.utexas.edu

Purpose

The Project Manager for Enrollment Marketing at the McCombs School of Business oversees the planning, execution, and operational effectiveness of enrollment marketing initiatives across the Marketing and Communications (CMCO) department.

This role serves as the central hub for marketing project intake, prioritization, workflow design, and cross‑functional coordination, ensuring marketing work is delivered on time, within scope, and aligned with organizational strategy.

The Project Manager for Enrollment Marketing will report directly to the Enrollment Marketing Director and work closely with the Assistant Director, Sr. Marketing Operations Manager, internal stakeholders, and external partners ensuring the team can effectively support the McCombs graduate portfolio and Texas Executive Education.

Responsibilities

Project Management

• Manage, direct, and track assigned projects utilizing accepted project management methodologies. Develop project plans including project lifecycle, budget, resource requirements, change management processes, risk management, key milestones, communication mechanisms, test plans and deliverables using Asana and other tools, as needed.
• Manage project implementation including emergent issues with emphasis on time schedule control to ensure all tasks are completed within established deadlines and budgets. Track and report on project progress with clients and colleagues.
• Operate as the communication hub between stakeholders, internal teams, and vendors and freelancers to manage project information, timeline, scope-of-work, and cost estimates. Update timelines and information to ensure the team’s workflow, task list and communication areas are up-to-date and balanced across team resources.
• Responsible for scoping, scheduling, and executing advertising campaigns, ensuring all deliverables are completed on time, within budget, and to the client's specifications.
• Oversee the workflow of marketing plans and budgets, asset development, implementation, and tracking, as needed for each project.
• Assign individual responsibilities, develop project timelines, and project schedules. Monitor and manage key project deadlines and ensure delivery of final product meets expectations.

Strategy and Planning

• Participate in the creation of marketing strategies and help set performance goals for individual campaigns, both within the Enrollment Marketing team and in support of other marketing teams across the college.

People and Resource Management

• Research and evaluate services and resources needed for marketing projects and digital advertising and manage the procurement of these services and resources by freelancers and other agency partners. Coordinate output and ensure all production projects are completed and delivered in adherence to time and cost estimates. Manage the student-employee recruitment and hiring process and supervise student employees on a day-to-day basis.

Marketing Technology

• Support the Marketing Operations team and Marketing Managers with technical aspects and optimization of the marketing tech stack, as needed. Serve as a backup to Marketo administrator, operations coordinator, and marketing managers, as needed. Stay up to date with latest on Marketo releases and capabilities to drive marketing KPIs and ensure best practices in lead management and attribution, nurturing, and database management.

Performance Measurement, Reporting, and Data Analytics

• Ensure creation of dashboards and reports across digital marketing analytics platforms and CRM. Track and report on success of marketing projects. Assist leadership in providing data driven, strategic recommendations about lead lifecycle and market conditions.

Governance and Training

• Run day-to-day, quarterly and annual marketing calendars in Asana and other enrollment marketing platforms, as needed; lead quarterly reviews with various stakeholders and enrollment marketing team leadership. Create structured training processes, onboard new users to project management tools, develop and document roles and responsibilities for usage of shared platforms and tools. Serve as a point of contact for help for other marketing team members using marketing and advertising platforms managed by the CMCO Enrollment Marketing team.

Required Qualifications

Other related functions as assigned.

• 3+ years of project management experience within a marketing team
• 3+ years of experience managing vendors, freelancers, and external teams
• 5+ years of experience administering Marketo or other Marketing Automation tools
• 10+ years of experience in marketing within higher education
• Extensive experience in enrollment marketing
• Experience with marketing automation and CRM integrations
• Experience managing a content management system (CMS), such as WordPress, including developing and implementing content and managing integrations
• Client-service oriented mentality
• Experience collaborating with stakeholders at all levels
• Experience developing business processes and implementing them in a higher education environment
• Bachelor’s degree

Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

• Project Management Professional (PMP) Certification
• 5+ years of experience in marketing graduate and professional development programs at UT Austin
• Extensive experience administering a marketing automation tool, such as Marketo or HubSpot, including implementing a new instance and leading the implementation process
• Experience working with Salesforce or another CRM
• Experience using Canva, or similar tool, to design marketing materials
• 3+ years of setting up and analyzing PPC and SEO/SEM performance

Salary Range

• $80,000 - $86,000 depending on qualifications.

Working Conditions

• Works in standard office conditions, in a shared office environment, with repetitive use of a keyboard at a workstation.
• Some evening and weekend hours may be required during peak periods and special events.
• This is an Austin, TX-based position and is eligible for hybrid work in Austin, Texas.

Required Materials

• Resume/CV
• 3 Work references with their contact information; at least one reference should be from a supervisor
• Letter of interest

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications.

Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply.

This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.

Employment Eligibility

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

Background Checks

A criminal history background check will be required for finalist(s) under consideration for this position.

Equal Opportunity Employer

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action.

The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

• E-Verify:
• The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 20
• 15. The university’s company ID number for purposes of E-Verify is 8541
• 97. For more information about E-Verify, please see the following:
• E-Verify Poster (English and Spanish) [PDF]
• Right to Work Poster (English) [PDF]
• Right to Work Poster (Spanish) [PDF]
• Compliance:

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031.

The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.