Marketing Director- Luxury skincare

Marketing Director – Global Luxury BrandLondon / HybridA category-defining luxury brand at the intersection of beauty and high-performance living is entering its next chapter: bold international expansion across the world's most competitive markets. We're looking for a Marketing Director to shape its brand and voice on the global stage.

This is a brand-first role. At its core, it's about building a name people trust, talk about, and want to be part of — through the right partnerships, the right press, and a story told with real cultural weight. We need someone who thinks in headlines and halo effects as much as in funnels and forecasts.

The Opportunity

You'll own the global brand vision — how it looks, sounds, and shows up everywhere it matters working closely with founders and senior leadership. This is a chance to build something with real staying power: a brand with gravity, backed by partnerships that open doors and PR that shapes the narrative before competitors even catch up.

You'll set the strategic direction and stay close to the execution — curating the partnerships, media relationships, and brand moments that turn a great product into a category-defining name.

What You'll Do

• Shape and evolve a distinctive global brand identity with genuine cultural cut-through
• Build a partnerships strategy that elevates the brand through the right collaborators, ambassadors, and cultural moments
• Own global PR strategy — media relationships, thought leadership, and the narrative arc of the brand internationally
• Lead standout campaigns around launches, brand moments, and international activations
• Set the global marketing strategy across every channel, with brand and reputation at the centre
• Drive acquisition, retention, and loyalty through integrated growth initiatives
• Oversee global media planning and investment across digital, social, CRM, content, and partnerships
• Deliver seamless customer journeys across web, mobile, retail, and content
• Build and inspire a world-class international marketing team
• Partner closely with Product, Commercial, and Creative to keep every touchpoint aligned to the brand
• Spot the next big growth market — especially across North America, Europe, and beyond

What You Bring

• Track record as a Global Marketing Director or senior marketing leader in luxury, beauty, or wellness
• Deep experience building brand equity through partnerships, PR, and thought leadership — not just performance marketing
• A strong media and press network, with a genuine feel for what earns coverage and cultural relevance
• Experience scaling brands internationally — the US and Asia especially
• A sharp eye for the partnerships and collaborations that make a luxury brand feel inevitable
• Command of brand development, CRM, digital growth, and global media planning
• Sharp instincts for luxury consumer behavior and cultural nuance across markets
• Comfort owning serious budgets, forecasting, and performance accountability
• Experience in high-growth, founder-led, entrepreneurial environments
• A leadership style that attracts talent, builds trust fast, and commands a room
• Why This Role
• This is a rare chance to define how the world sees a brand — not just market it, but build its reputation, its relationships, and its cultural relevance from the ground up. You'll have real influence over the partnerships and press that shape perception, and the platform to turn a rising name into a genuine category leader.