Regional Sales Manager

As Regional Sales Manager, you'll take ownership of a Central & Northern UK territory, covering areas such as the Midlands, Yorkshire, Lancashire, and parts of North Wales.

About The Role

• Manage and grow relationships with independent distributors and buying group members
• Identify and win new business opportunities to expand market presence
• Promote and sell a full product range, including new and innovative lines
• Deliver product training, demonstrations, and engaging sales presentations
• Develop and execute structured territory plans to maximise coverage
• Monitor market trends and competitor activity to inform strategy
• Collaborate with internal teams including marketing and product to drive performance
• Maintain accurate CRM records, reporting on pipeline and regional performance
• Attend trade shows, exhibitions, and customer events
• Travel regularly across your region

This is a high-autonomy role suited to someone who thrives on ownership, growth, and building long-term customer relationships.

About You

• Proven track record in regional sales management, ideally within tools, hardware, or related industries.
• Experience working with distributors, buying groups, or similar channel networks.
• Strong commercial awareness with the ability to negotiate, influence, and close sales opportunities.
• A proactive self-starter who is comfortable working independently while contributing to wider team goals.
• Excellent communication and interpersonal skills with the ability to build trust quickly.
• Confident in delivering product training and presentations to varied audiences.
• Analytical mindset with the ability to interpret data and convert insights into action.
• Highly organised, with strong planning and territory management skills.
• Competent in the use of CRM systems and Microsoft Office tools.
• Based within the territory, with flexibility to travel extensively across the region.
• A passion for innovation and an ability to quickly adapt to new product launches.

About the Business

Our client is a well-established and respected brand within its sector, known for innovation, quality, and strong customer relationships. They offer a collaborative and ambitious working culture where performance is recognised and development is supported.

What's On Offer?

• Competitive base salary with performance-related bonus
• Company car, laptop, and mobile phone
• Comprehensive training and ongoing development
• Pension scheme
• Private healthcare
• Generous holiday allowance + bank holidays
• Supportive team environment and career progression opportunities
• Regular team meetings, events, and conferences

What's Next?

For an informal chat, please call me, Rae, on 01780 480530, email rae@morepeople.co.uk, or send me a message on LinkedIn if you think you tick the majority of boxes for this role.

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