The Assistant Boutique Manager supports the Boutique Manager in overseeing the daily operations of the boutique and ensuring that every client encounter reflects Buccellati’s standards of excellence. A key focus of the role is to coach, develop, and inspire the Boutique Team, while driving a strong CRM and clienteling culture.

Sales & Boutique PerformanceContribute to achieving and surpassing monthly and yearly sales targets and KPIs.

Analyze sales trends, CRM insights, and client feedback to identify opportunities for growth.

Maintain a strong floor presence, acting as a role model in selling ceremony, client development, and service etiquette.

Team Leadership, Coaching & DevelopmentDeliver daily on-floor coaching to enhance selling ceremonies, expertise, and storytelling.

Conduct regular performance reviews and support the Boutique Manager in implementing development plans.

Motivate the team to achieve excellence, fostering a culture aligned with Buccellati’s values and heritage.

Ensure implementation and adherence to Buccellati Sinfonia and ensure online trainings are regularly conducted.CRM & ClientelingLead the boutique’s CRM strategy, ensuring all client interactions and information are recorded, followed up, and leveraged to build long-term relationships.

Maximize client retention and recruitment by guiding the team in creating personalized, culturally sensitive, and high-touch experiences.

Drive growth of VVICs and top clients by overseeing tailored outreach, client appointments, gifting strategies, and after-sales follow-up.

Be proactive in sharing ideas (events, communication…) to support our main goal raise brand’s awareness and develop local clientele
Operations & Compliance
Main contact for all requests related to the Boutique in absence of the Boutique Manager
Ensure strict adherence to the Richemont & Buccellati Commercial and Compliance procedures
Ensure proper maintenance of the Boutique
Assist the Boutique Manager in preparing monthly schedules for the Team and sharing them on time.

Admin and Presentations as per Boutique Managers’ requests.