Product Manager II — Media Platform

Job Title: Product Manager II — Media Platform Location: San Francisco, 94105, CA Duration: 6 Months Contract

Role Overview

The Product Manager II — Media Platform is a delivery-focused individual contributor within the Customer Lifecycle & Loyalty Value Stream, responsible for executing the media platform roadmap that powers owned, paid, and earned media across brands.

This role works within the Media product team to deliver features across campaign execution platforms, channel-level personalization, media performance measurement, and platform infrastructure. Media platforms are the distribution engine for customer engagement — every campaign, promotional message, and personalized touchpoint runs through this infrastructure.

Reliable delivery of media platform features directly impacts Traffic and CVR through the Commerce Equation.

Responsibilities

• Own delivery execution for assigned media platform features — from roadmap commitment through sprint delivery — across campaign tools, channel personalization, and media infrastructure.
• Write Features and decompose them into Epics with effort estimates, maintaining demand visibility for quarterly planning.
• Partner with Engineering on media platform integration, campaign automation tooling, and channel delivery infrastructure.
• Prepare delivery status inputs for the Sr. Manager of Media's review presentations.
• Surface risks and blockers through PWG escalation.
• Track whether shipped media platform features improve campaign execution speed, personalization accuracy, and media performance metrics.
• KPIs Campaign Execution Speed
• Time from campaign creation to deployment, reflecting platform automation maturity.
• Delivery Accuracy
• Percentage of committed media platform features shipped on time and at quality.
• Channel Delivery Rate
• Successful delivery rate for owned media messages (email, SMS, push) across platforms.
• Media Platform Uptime
• System availability for campaign execution and personalization engines.
• Qualification Bachelor's degree in Business, Computer Science, or related field, or equivalent practical experience. 3-5 years of product management experience in marketing technology, media platforms, campaign management, or related digital environments.
• Understanding of owned media channels (email, SMS, push) and campaign execution workflows.
• Effective communication and stakeholder management skills.

Preferred Skills

• Experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, or similar). Familiarity with campaign personalization, audience segmentation, and A/B testing tools.
• Experience with analytics tools for tracking media performance and campaign attribution.
• Reporting Structure: Reports to the Sr. Manager, Product Management
• Media and partners closely with: Media Engineering leads — platform development and integration.
• CRM team — audience segmentation and personalization signals.
• Post-Purchase (Customer Communications) — transactional messaging platform coordination.