Marketing Manager, NA SMB Marketing

Responsibilities

About the Team

The Global Business Solutions, Small Medium Business (SMB) Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium-sized businesses, providing education, guidance, and showcasing success.

The SMB Marketing Team works in close collaboration with the SMB Sales and SMB Product teams, becoming the champions of SMB audiences, continually optimizing performance-driven messaging strategies and customer journeys.

The ideal candidate is a multi-faceted marketing strategist, a visionary storyteller who can weave compelling narratives around our advertising and product solutions. You'll be the architect of translating complex concepts into clear, motivating language that resonates deeply with our agency advertising partners.

We're looking for someone with a proven track record of designing and executing multi-channel customer experiences, specifically within the agency advertising ecosystem, and a knack for identifying untapped opportunities to foster deeper, more strategic partnerships.

What We Value in this RoleAim for the Highest: We need a blend of strategic thinking and hands-on execution. Someone who can wear multiple hats and consistently deliver. You insist on high standards, not just getting the job done, but executing with excellence. You're not afraid to take calculated risks for bigger gains, always with a sharp focus on return on investment.

Stay Agile: You adapt quickly to changing priorities and embrace new challenges with enthusiasm. You show patience and resilience in the face of short-term fluctuations, always pursuing efficiency and simplicity in your work.

Entrepreneurial Mindset: Your focus is on achieving goals, not on relying on past experiences from companies with rigid structures. You're a self-starter who thrives in a dynamic environment.

Responsibilities

• Drive Revenue Growth & Impact: Build and execute innovative marketing to accelerate SMB adoption and revenue growth, owning regional targets for priority initiatives and campaigns specifically for the independent media buying agency sector.
• Shape Go-To-Market Strategy: Partner closely with Sales and Product teams to size opportunities, define success drivers, and ensure a seamless client experience.
• Lead Compelling Narratives: Create clear, value-driven GTM narratives and integrated marketing campaigns across channels—events, webinars, email, web, and social—to inspire agency advertisers to grow with TikTok.
• Build Strategic Campaigns: Develop joint toolkits, pitch materials, and agency content strategies that arm internal teams and partners with actionable insights and creative storytelling.
• Plan & Deliver with Excellence: Manage launch calendars, budgets, and KPIs, surfacing opportunities and proactively addressing barriers to deliver measurable business results on time.
• Create High-Impact Content: Oversee best-in-class content development, collaborating with internal and external creative partners—writers, designers, creators, and agencies.
• Measure, Learn, Iterate: Track performance across campaigns, analyze results, and continuously optimize strategies for full-funnel success—from leads to incremental revenue.
• Scale What Works: Package successful regional strategies and share them globally, enabling other markets to replicate wins and drive broader impact.
• Champion Media Buying Agency Needs: Advocate for the voice of the customer by leveraging data and insights to influence internal teams and build solution-oriented narratives.
• Develop agency-specific toolkits, case studies, and success stories that agencies can leverage with their advertiser clients.
• Partner with agencies to create joint marketing initiatives, thought leadership content, and industry insights that position both parties as market leaders.
• Own and manage a centralized library of enablement resources, including playbooks, toolkits, video explainers, onboarding guides, and FAQs.

Qualifications

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Knowledge of how to position and market product solutions to decision makers and practitioners.
• Proven track record of success in driving revenue growth in a product led organization.
• Experience developing and executing GTM strategies to foster executive relationships with genuine interest in customers' success.
• Excellent communication, presentation, and interpersonal skills.
• Experience working with CRM and marketing automation platforms (e.g., HubSpot).
• Interest and familiarity with adtech and automated solutions and an expert in digital advertising.

Preferred Qualifications

• Ability to thrive in a fast-paced environment and effectively manage multiple priorities.
• Bias toward delivery of outputs in MVP vs waterfall.
• Possess a proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations.
• Be highly data-driven, speaking the language of business results, while also possessing a strong creative marketing sensibility and campaign expertise.
• Strong XFN collaborator, representing and surfacing broader business drivers helping to guide the company to long-term success.
• Experience with advertising platforms and technologies.
• Able to travel to LA, Austin, or NY 1x or more per month to build, foster cross-functional and immediate team relationships.

About TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Diversity & InclusionTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok AccommodationTikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Skills

• Academic Advice, Adtech, Advertising, Advertising Agencies, Agile Programming Methodologies, Alliance/Partner Management, Analysis Skills, Apache Jakarta, Budgeting, Business Solutions, CASE (Computer-Aided Software Engineering), Calendar Management, Campaigns, Channel Marketing, Communication Skills, Content Development, Creative Writing, Cross-Functional, Customer Experience, Customer Relationship Management (CRM), Diversity, Ecosystems, Entertainment and Media, Entrepreneurship, Executive Relationships, Frequently Asked Questions (FAQ), International Business, Interpersonal Skills, Market Entry Strategy, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Strategy, Media Buying and Planning, Multitasking, Onboarding, Partner Sales, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Return on Investment (ROI), Revenue Growth, Risk Analysis, Sales, Small Business, Storytelling, Thought Leadership, Time Management, Training/Teaching, Webinar, Willing to Travel

About the Company

Tik Tok