Company Description

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service.

With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

Job Description

The Regional Digital Marketing Manager leads digital commercial performance across a portfolio of four hotels: Mauna Lani, Stanly Ranch, Solage, and The Inn at Mattei's Tavern, in partnership with property Marketing, Sales, Revenue Management, and Auberge Home Office Digital and Analytics teams.

The role is responsible for implementing integrated digital strategies, overseeing paid media performance, and optimizing web conversion to drive demand, maximize marketing investment, and grow direct revenue.

The role is highly cross-functional, balancing strategic planning with digital campaign oversight, performance analytics, and commercial execution. In addition to strong analytical marketing expertise, the ideal candidate brings a luxury hospitality mindset and a strong understanding of brand storytelling, ensuring digital campaigns and commercial activations are both performance-driven and brand-elevating.

A background working in a digital agency in media or analytics is preferable but not required.

Commercial & Digital StrategyPartner with hotel Marketing, Revenue Management, and Sales teams to developintegrated digital plans aligned with revenue goals, seasonal demand, and marketopportunities.

Translate hotel/market priorities into actionable digital campaigns and channel strategiesacross paid media, web, and booking platforms.

Serve as the Regional digital marketing lead, monitoring market trends, competitiveactivity, booking pace, and consumer demand to proactively adjust strategy andinvestment.

Drive revenue growth and marketing efficiency by aligning digital investment, channelstrategy, and conversion performance with hotel commercial objectives and marketdemand opportunities.

Partner closely with the Central Digital team to ensure alignment on strategy, reporting,tools, and performance across the portfolioPerformance Marketing & AnalyticsMonitor campaign pacing, conversion performance, attribution, and ROI, providingdata-driven recommendations to improve performance.

Understand the role of the web channel within the broader commercial ecosystem andcommunicate digital performance drivers and conversion trends to ownership and hotelleadership teams.

Deliver recurring performance insights, forecasts, and strategic recommendations toproperty teams, regional leadership, and ownership groups.

Own month-end reporting, budget, forecasting, billing reconciliation, and allocationrecommendations across the regional hotel portfolio.

Partner with the Central Digital team to leverage analytics platforms and audienceinsights to inform campaign strategy and conversion optimization.

Identify and implement data-driven opportunities to improve marketing effectiveness,conversion, and guest acquisition across the regional portfolio.

Digital Activation & Platform OversightLead digital activation across paid media, booking engine offers, onsite messaging tools,and website platforms.

Partner with agency and activation teams to execute, optimize, and report on paid mediacampaigns across Search, Meta, display, metasearch, and travel platforms.

Maintain accurate, optimized, and brand-aligned digital experiences across brandwebsites, booking platforms, OTAs, local listings, Google Business, Tripadvisor, andrelated third-party channels.

Oversee website functionality, booking flows, software integrations, and GEO/SEOoptimization to support conversion performance and user experience.

Manage key digital marketing platforms and tools including GA4, Revinate, bookingengine platforms, Triptease, third-party OTAs, and related digital systems across theportfolio.

Ensure digital activations and online experiences align with brand standards, commercialpriorities, and guest experience expectations.

Understand and support ADA, GDPR, and CCPA compliance across digital platforms.

Qualifications

5–8+ years experience in digital, performance, or commercial marketing roles, preferably within hospitality, luxury, lifestyle, or travel brands
Strong understanding of paid media strategy, digital analytics, digital conversion, and revenue-driven marketing planning
Experience managing multi-channel paid media campaigns and digital marketing budgets with a strong analytical and performance-oriented mindset
Proven ability to interpret market trends, booking behavior, and performance data to inform strategy and optimization decisions
Experience working cross-functionally with Marketing, Revenue Management, Sales, Analytics, and agency partners
Familiarity with hospitality digital marketing ecosystems including GA4, Revinate, booking engines, third-party OTA platforms, Triptease, and digital reporting tools
Strong capabilities and previous hands-on experience with Google analytics, the google suite and excel, attribution and tracking
Strong organizational and project management skills with the ability to manage multiple hotels, priorities, and timelines simultaneously
Excellent communication and presentation skills with the ability to clearly communicate performance insights, strategy, and recommendations to property teams, regional leadership, and hotel ownership groups
Understanding of luxury hospitality branding and guest experience, with the ability to balance performance marketing objectives with elevated brand storytelling
Self-starter with a proactive, entrepreneurial mindset who thrives in a fast-paced, highly collaborative environment
Bachelor’s degree required

Additional Information

About Auberge CollectionAuberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service.

With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.comConnect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAubergeAbout FriedkinFriedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

For more information, please visit www.friedkin.comSolage Management Inc is an Equal Opportunity Employer, M/F/D/V. Solage Management Inc provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, Solage Management Inc complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.