Business Development Manager - Seattle or Denver

The Opportunity

TrueCar is seeking a high-impact, revenue-driven sales professional to accelerate dealer network growth and portfolio expansion. The Business Development Manager is accountable for revenue growth, relationship management, dealer acquisition, and territory expansion within an assigned portfolio.

Reporting to the Director, Dealer Services, this role is responsible for penetrating dealer groups, closing market coverage gaps, and delivering sustained, measurable revenue growth. The Business Development Manager owns the strategic growth relationship within assigned accounts, serving as the primary point of contact for executive engagement, commercial expansion, and long-term partnership development.

While Operations and Dealer Performance teams focus on retention, activation, and performance optimization, the Business Development Manager is responsible for generating revenue growth, expanding TrueCar's footprint, and increasing overall portfolio value.

This role builds and leads executive-level relationships, aligns TrueCar solutions to dealer growth strategies, and drives strategic revenue expansion across assigned accounts.

We're open to hiring someone residing in the Denver, CO, or Seattle, WA area. In this role, you'll work a territory that includes Colorado and Washington.

How you'll drive TrueCar's success:

Own and exceed assigned revenue and growth targets.

Drive revenue through dealer group penetration, dealer acquisition, and territory expansion.

Serve as the primary growth partner and executive relationship owner within assigned accounts.

Identify and close incremental revenue opportunities across both new and existing dealer partners.

Develop and execute a focused territory growth plan aligned to market coverage objectives.

Build and maintain a healthy forward‑looking pipeline aligned to revenue goals.

Establish and strengthen executive‑level relationships with Dealer Principals, General Managers, and group leadership.

Lead negotiations, structure proposals, and close agreements that drive measurable growth.

Partner with Account Management and Dealer Performance teams to ensure successful onboarding and revenue realization.

Maintain disciplined forecasting, pipeline visibility, and CRM accuracy within Salesforce.

Your Expertise:

Proven track record of exceeding revenue targets in a growth‑focused sales role.

Demonstrated success in generating revenue growth and expanding existing portfolios.

Experience owning executive‑level relationships and driving commercial growth within assigned accounts.

Experience working with multi‑location dealership groups or automotive retail organizations preferred.

Strong executive presence with the ability to influence, negotiate, and close at senior levels.

Experience selling SaaS, digital marketplace, advertising, or automotive technology solutions preferred.

Strong territory planning, prospecting, and pipeline management skills.

Proficiency with Salesforce or similar CRM tools.

High integrity, strong work ethic, and self‑starter mentality.

Ability and willingness to travel domestically by car, using personal vehicle, for daily travel, and by airplane or car for overnight trips up to 75% of the time.

Who We Are

True
Car is a leading digital automotive platform that uses technology to help car buyers save time and money through a nationwide network of Certified Dealers.
Founded in 2005 by Scott Painter, True
Car was built on the belief that serving membership and affinity organizations central to the car‑buying process, including lenders, insurers, and dealers, enables a more valuable auto‑buying experience for new and used vehicles.
As part of its platform, True
Car powers auto‑buying programs for over 250 leading brands, including Sam's Club, AAA, and more than 100 credit unions.

We are seeking talented individuals who are energized by our commitment to save consumers time and money. We've stripped away typical corporate "bloat" to build a culture rooted in high performance and accountability for results. As a member of the TrueCar Crew, you can have a real & direct impact on our success as we continue to evolve the car buying experience. If this energizes you, apply today!

Your True
Car Experience
At True
Car, we offer our Crew members the flexibility to split their work time between home and the office.
While many days are remote, we expect our Crew to show up for the moments that matter—gathering in person when a project needs that extra collaborative spark because nothing replaces the energy of solving big problems in the same room.
We provide you with comfortable shared workspaces in our Santa Monica headquarters office and other regional locations and equip you with a professional home office setup along with monthly reimbursements for your essentials, like phone and internet.
As a True
Car Crew member, you will receive excellent benefits and perks that include, but are not limited to, 100% employer‑paid health, vision, and dental premiums; a 401(k) plan with company contributions; a wellness reimbursement account; and learning & development reimbursement opportunities.
We also understand the importance of recharging, so we offer flexible PTO for exempt True
Car Crew Members and a generous PTO accrual policy for non‑exempt True
Car Crew Members, in addition to 14 company‑paid holidays and 2 floating holidays.
In short, we care deeply about our Crew Members and have designed employee‑centric programs that reflect this.

At TrueCar, we believe in the power of diversity to create a deeper understanding of our consumers and partners, driving innovation in our products. We welcome a workforce that reflects the diversity of car‑buying consumers and encourage everyone interested in our mission to apply.

We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other characteristic protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. Additionally, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.

TrueCar does not accept unsolicited agency submissions.

If you are based in California, we encourage you to read this important information for California residents.#J-18808-Ljbffr

Skills

Acquisitions Management, Advertising, Alliance/Partner Management, Automotive Technology, Business Development, Credit Union, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Diversity, Exceeded Sales Goal, Executive Relationships, Forecasting, Health Maintenance, Legal, Loans, Market Share, Negotiation Skills, Onboarding, Painting (Facilities and Maintenance), Performance Tuning/Optimization, Problem Solving Skills, Reimbursement, Relationship Management, Retail, Revenue Growth, Revenue Planning, Revenue/Sales Reporting, Sales, Sales Management, Sales Pipeline, Sales Prospecting, Salesforce.com, Software as a Service (SaaS), Team Lead/Manager, Team Player, Time Management, Willing to Travel

About the Company

TrueCar