Research and Insights Manager, Marketing, Reputation and AI Responsibility

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include:

• Health, dental, vision, life, disability insurance
• Retirement Benefits: 401(k) with company match
• Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
• Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
• Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks
• Baby Bonding Leave: 18 weeks
• Holidays: 13 paid days per year

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA; New York, NY, USA; Washington D.C., DC, USA.Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
• Experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing qualitative, quantitative and measurement agencies.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications

• Experience using AI tooling to conduct or facilitate research and measurement.
• Knowledge of Washington DC and the US political environment.
• Knowledge of policy in international and multinational (e.g. EU) policymaking processes.
• Demonstrated interest in AI and its impact on society.

About the jobIn order to build excellent products and tell great stories, we must first profoundly understand our audiences - what motivates them, why they think and behave the way they do, and what they think of our brands and products. The Consumer Apps Marketing Research and Insights team is at the heart of developing this understanding.

As a Research Manager, you will be embedded within the Reputation Marketing team, and inform how Google builds its reputation with the priority audiences shaping the AI landscape (policymakers, scientists, voters, and more). In this role, you will utilize both traditional research methods and new AI tooling to help the Reputation team understand and respond to the changing AI landscape via sharp, insights-driven marketing and communications.

Your primary focus will be partnering with the AI Responsibility team: conducting and synthesizing brand tracking, qualitative research, and real-time social analysis across a variety of core issue areas (science, health, government, economy, and more). Your role will be to identify the audiences that matter in shaping the narratives for each issue, understand how those narratives spread and solidify, and provide tactical recommendations for how the AI Responsibility team should react.

Managing stakeholder relationships, staying informed on Marketing priorities, scoping syntheses/studies to support strategy discussions, and managing a measurement framework will be an integral part of your day-to-day work.

As a secondary-priority, you will help manage the global policymaker sentiment tracker. Your key responsibilities include helping to improve the program’s operations, synthesizing findings and connecting dots between other programs, and presenting findings to teams across Google.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental.

And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Scope custom research from start to finish, including: designing an effective brief, managing Requests for Proposals (RFPs), onboarding research agencies, choosing a methodology, executing the study, and deploying insights and recommendations via compelling narratives in a variety of formats (decks, sites, emails, presentations, etc.).
• Distill findings from a variety of sources into cohesive research narratives, ultimately delivering the underpinning insight that drives critical leadership decision-making.
• Manage the global policymaker tracking program, synthesize insights from the research, and present to teams throughout Google.
• Share research findings and insights via presentations in forums large and small, with everyone from junior to executive staff.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .