Digital Marketing Manager (80%)

About The Role

For more than 50 years, Maurice Lacroix watches have been produced in state-of-the-art workshops in the Jura region, in Saignelégier. For our Marketing department, we are looking for a Digital Marketing Manager at 80%. The Digital Marketing Manager leads Maurice Lacroix’s digital ecosystem from a strategic, coordination, and performance perspective.

The role is responsible for website content, e-commerce coordination, CRM and newsletters, paid media coordination, social media planning, and DAM marketing ownership. This is not a fully executional role. It relies on selected external partners for media buying, community management, and technical DAM support.

• What You Will Deliver
• Develop and manage the global digital roadmap aligned with the marketing strategy
• Define digital priorities across product launches, campaigns, and always-on activities
• Coordinate paid media campaigns with agencies, including briefs, budgets, KPIs, and performance tracking
• Ensure website and e-commerce updates, optimizing product visibility, content and user experience
• Manage CRM activities, including newsletter planning, segmentation, execution and performance analysis
• Plan and oversee social media calendars and community management activities
• Own DAM marketing governance, ensuring efficient asset organization and usage
• Support markets with digital guidelines, campaign adaptations and best practices
• Contribute to long-term digital strategy and platform evolution
• Collaborate with internal teams and external partners to ensure consistency and performance

What You Bring

• Higher education in marketing, communication, business, or a related field (or experience in a similar role)2-4 years’ experience in digital marketing; experience in the luxury goods/watch industry is preferred
• Expertise in at least one core channel (Google Ads, Meta Ads, etc.) and familiarity with others
• Familiarity with Marketing Cloud and proficiency in Salesforce is required
• Ability to analyze KPIs, report on campaign performance, and optimize actions based on data
• Strong project management skills across internal teams and external agencies
• Fluent in English and French
• Why Join Maurice Lacroix
• Maurice Lacroix is based in Saignelégier, located in the Jura region, an area renowned for its watchmaking expertise.
• Over the past 40 years, the Swiss watchmaking company has produced watches known for their high perceived value and attention to detail.
• Maurice Lacroix watches are distributed to more than 1,800 points of sale.
• It continues to grow, based on a winning formula of quality, reliability, ingenuity, and determination, expressed through more innovative designs with high perceived value backed by patented technologies.
• On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix Group.
• Headquartered in Switzerland, DKSH is publicly listed and operates in 35 markets across Asia Pacific, Europe, and North America.
• We employ over 26,800 specialists and produced net sales of CHF 11.1 billion in 2025.