Regional Director of Sales

Regional Director of Sales – North

Lead the Strategy. Win the Business. Shape the Future

Are you a commercial leader who thrives on winning business, building high-performing teams, and making things happen?

We're looking for an ambitious Regional Director of Sales to drive growth across four unique hotels in the North. This is a role for someone who loves the buzz of securing major partnerships, inspiring people to achieve more, and turning opportunities into results.

At the heart of our approach is a simple belief: people perform at their best when they feel valued, trusted, connected, and empowered. That's why we're looking for a leader who can deliver exceptional commercial results whilst creating an environment where teams can thrive.

The Opportunity

As Regional Director of Sales, you will be responsible for driving market share, revenue growth, and commercial performance across a portfolio that includes:

• Crowne Plaza Manchester Airport
• The Queen at Chester – By Handwritten Collection
• Best Western Carlisle Station Hotel
• Best Western Hull Humber View Hotel

You'll develop and execute regional sales strategies, inspire hotel-based sales teams, build influential partnerships, and identify new opportunities across corporate, meetings & events, leisure, group, and agency markets.

Working closely with General Managers, Revenue, Marketing, and wider commercial teams, you'll ensure each hotel is positioned for sustainable growth whilst delivering an exceptional customer experience.

You'll be someone who

• Loves winning new business and developing long-term partnerships.
• Inspires, coaches, and develops others.
• Thinks strategically but isn't afraid to get stuck in.
• Enjoys autonomy and accountability.
• Is motivated by seeing people and businesses succeed.

What You'll Bring

Essential Experience

• Knowledge of IHG, Accor, Best Western, or comparable hospitality brands.
• Significant hotel sales leadership experience.
• Proven success in managing multi-property or cluster sales performance.
• Strong track record of delivering revenue growth and commercial results.
• Experience managing corporate, MICE, leisure, and group segments.
• Excellent negotiation and relationship-building skills.
• Strong commercial awareness and analytical capability.
• Experience in coaching and developing successful sales teams.
• Full UK driving licence and willingness to travel across the region.