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Definity Financial Corporation
The Sr Analyst, Business Insights supports the Sonnet Marketing team by delivering reporting, digital funnel insights, and performance analytics across key channels. Responsibilities include analyzing sales performance, quote mix, and retention trends; building and automating dashboards; and synthesizing insights to inform leadership decisions.
The role also supports CX investment prioritization, providing data
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driven recommendations to guide resource allocation, and contributes to planning and forecasting through performance projections, scenario analysis, and KPI tracking.
The Analyst partners cross
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functionally with Marketing, CX, Sales & Distribution, and Technology to reduce operational bottlenecks, strengthen KPI governance, and support successful roadmap execution.
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Hoc Analysis - Support business partners with ad
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hoc analysis, business case inputs, and insights tied to lead optimization, sales performance, and digital behaviour trends to inform decision
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making across initiatives.
$59,300 - $109,200
High degree of proficiency with English required to service customers, both internal to the company and external, across Canada.
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