ERS - Strategic Marketing Manager

Strategic Marketing Manager

The Strategic Marketing Manager is responsible for developing comprehensive programs that will drive measurable market growth for ERS and HVM. This role is responsible for identifying the appropriate segmentation and targets for growth, executing the marketingstrategies needed to build awareness and capture sales opportunities, and collaborating with the Sales and Operations to pursue these growth opportunities.

This role will also need to deliver against budget targets and measure and report on program KPIs.

Responsibilities

The ideal candidate will have a deep understanding of the marketing lifecycle from market analysis to planning to execution. This role demonstrates a collaborative approach between sales and marketing and is designed for an innovative self-starter. The key responsibilities of this role include:

• Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
• Develop market segmentation and positioning for areas of focus
• Develop service offerings to capture market opportunities
• Develop and execute go-to-market plans that deliver against specified business results and revenue targets
• Develop marketing programs to generate sales and drive revenue growth
• Serve as subject matter expert of assigned program(s)
• Execute marketing plans that include events, public relations, social media, digital marketing and branding
• Establish and deliver against marketing program KPIs
• Create regular reporting cadence for specific marketing performance
• Conduct internal and external customer research to gain insights for decision making
• Generate relevant content for use in thought-leadership and promotional materials that advance the brand
• Serve as subject matter expert (SME) for marketing and areas of responsibility
• Present at external events and internal training and meetings
• Deliver sales enablement training and assets to support sales cycle
• Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales
• Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
• Perform other duties as assigned and applicable

Requirements

• Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook)
• Strong written, project management, and presentation skills
• Strong communication skills to all levels of the organization from peers to executive management
• Self-starter
• Based in Westerville, OH

Travel Time Required

• 10%

Education

• Bachelor's degree in Marketing, Strategy, or related field required -- MBA preferred
• Broad based understanding of marketing is essential. Knowledge of the electrical industry and power generation market is a plus.
• Digital marketing experience is a plus
• Experience with services marketing or product management
• Experience with Pardot and Sharepoint is a plus
• 10-15 years of experience

The Vertiv Opportunity

The successful candidate will embrace Vertiv's Core Principles & Behaviors to help execute our Strategic Priorities.

Our Core Principles: Safety | Integrity | Respect | Teamwork | Inclusion

• High-Performance Culture
• Customer Focus
• Operational Excellence
• Innovation
• Financial Strength
• Own it
• Act with urgency
• Foster a customer-first mindset
• Think big and execute
• Lead by example
• Drive continuous improvement
• Learn and seek out development
• Promote transparent & open communication

About Vertiv

Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers' vital applications to run continuously, perform optimally and grow with their business needs.

Vertiv solves the most important challenges facing today's data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries.

Visit Vertiv.com to learn more.

Work Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Vertiv is an Equal Opportunity/Affirmative Action employer.

We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.

If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertiv.com.

Skills

Brand Marketing (Branding), Budgeting, Business Administration, Business Ethics, Business Growth, Cadence, Cloud Computing, Communication Skills, Competitive Analysis/Strategy, Continuous Improvement, Cross-Functional, Customer Relations, Customer/Client Research, Electric Power Generation, Event Management, Financial Operations, Genetics, Information Technology & Information Systems, Legal, Market Analysis, Market Entry Strategy, Market Research, Market Segmentation, Marketing, Marketing Plan, Marketing Strategy, Microsoft Office, Microsoft SharePoint, Network Operations Center, Occupational Health, Online Marketing, Outbound Marketing, Performance Metrics, Presentation/Verbal Skills, Process Improvement, Product Management, Project/Program Management, Public/Media/Press/Analyst Relations, Reporting Skills, Revenue Growth, Revenue Planning, Sales, Sales Cycle, Sales Operations, Sales Support, Sales Training, Social Media Marketing, Strategic Planning, Team Player, Willing to Travel, Writing Skills

About the Company

Vertiv Holdings