Marketing Effectiveness Manager

MEDIA & MARKETING EFFECTIVENESS MANAGER

Are you an experienced media professional who understands what makes great marketing work?

Perhaps you’re currently working agency-side, managing major client accounts and advising brands on integrated media planning, campaign effectiveness and investment decisions, and you’re ready to move client-side and take greater ownership of how marketing strategy is shaped and delivered.

We’re partnering with a major consumer brand investing significantly across media and marketing to recruit a Media & Marketing Effectiveness Manager.

Reporting to the Head of Media & Marketing Effectiveness, you’ll play an influential role across the marketing function, helping improve how campaigns are planned, measured and optimised across the full customer journey. This is a broad and commercially focused opportunity for someone who can connect media strategy, performance insight and marketing delivery.

You’ll work across brand and performance marketing, partnering with internal teams and external agencies to improve planning standards, challenge recommendations and ensure marketing investment is delivering against both immediate commercial priorities and longer-term brand growth.

THE ROLE

You’ll take ownership of key areas of marketing planning and effectiveness, including:

• Helping shape integrated marketing plans across offline and digital media channels.
• Working with marketing teams and agency partners to ensure activity is aligned around clear commercial and brand objectives.
• Reviewing campaign and channel performance and turning insight into clear recommendations.
• Challenging media plans, agency recommendations and investment decisions where appropriate.
• Supporting the interpretation and application of Marketing Mix Modelling (MMM), brand tracking and campaign effectiveness studies.
• Identifying opportunities to improve channel mix, audience strategy and marketing investment.
• Developing a structured test-and-learn approach across brand and performance activity.
• Ensuring campaign learnings are captured and used to improve future planning.
• Building strong relationships with media agencies and ensuring actions, opportunities and agreed deliverables are progressed.
• Improving planning frameworks, reporting processes and ways of working across the marketing function.
• Helping senior stakeholders understand what is working, what could be improved and where future investment opportunities exist.

What skills do I need?

We’re looking for someone who combines strong media knowledge with commercial thinking and the confidence to influence others.

You could currently be working within a media agency as an Account Director, Associate Director or experienced Account Manager, or within an in-house media, marketing effectiveness or integrated planning function.

You’ll ideally bring

• Strong experience across media planning, marketing effectiveness or integrated marketing strategy.
• A good understanding of both brand and performance marketing.
• Experience working across the full marketing funnel and multiple media channels.
• Strong agency experience, either managing agencies client-side or advising major clients agency-side.
• The ability to interpret marketing performance data and turn it into clear commercial recommendations.
• Exposure to MMM, campaign effectiveness studies, brand tracking or other marketing measurement methodologies.
• Excellent stakeholder management and influencing skills.
• Strong project management and organisational capability.
• The confidence to challenge established thinking and improve how things are done.

Above all, you’ll be someone who enjoys taking ownership. You can see the bigger commercial picture while still making sure ideas turn into action.

WHY CONSIDER THIS OPPORTUNITY?

This is an opportunity to move beyond managing individual campaigns or client accounts and influence how a significant marketing investment is planned, measured and improved.

You’ll work closely with senior marketing leadership, gain exposure to major media investment decisions and have genuine scope to shape processes, improve marketing effectiveness and influence future strategy.

Apply today or get in touch for a confidential conversation.