Demand Generation Marketing Lead

Demand Generation Marketing Lead

Location

Remote first (UK, Midlands or North of England preferred) with one day a month in our Manchester office

£40-£45K

About Brightbox

Brightbox is a global provider of on-demand technology skills. We help organisations move faster, reduce delivery risk and operate more efficiently by connecting them with pre-vetted digital, data, cloud and AI specialists through our Liquid Workforce Operating Model.

We are growing 25% year on year, have just refreshed the brand and launched a new website, and are now investing in the next phase of growth. This role is a big part of that.

About the role

This is our first dedicated demand generation hire: a revenue-focused role in a small, AI-native growth team responsible for new logo acquisition, reporting to the Head of Growth.

The Head of Growth owns the growth strategy, ICP, positioning and the outbound motion, and outbound already works. What we need now is the other half of the flywheel: the inbound engine, and you will own it end to end.

That means the content and campaign strategy, the planning and the delivery, not just execution. 80% of our opportunities come from LinkedIn, so content and the personal brands of our key people are the projects that matter most.

You will own demand generation through to demand capture: generating engaged leads, nurturing them into MQLs (meetings booked) and helping where needed to convert those into SQLs. The Head of Growth picks up every MQL and runs it through to SQL. Roughly 50% of MQLs convert to SQL, and 50% of SQLs convert to closed won clients, so the line from your work to new clients is short and visible.

Your bonus is built around SQL targets.

As a first hire you will be building systems and processes from scratch with limited guidance. That suits someone entrepreneurial: comfortable in a startup-style environment, shipping fast, iterating quickly and figuring things out as you go.

Our GTM stack

We are an AI-native growth team using AI-native tools and in-house technology built with tools like Claude Code. Our stack includes Clay, HeyReach, Smartlead, HubSpot, Claude and Copilot. We want someone who systemises their approach and understands the power of RevOps: if it can be segmented, automated or turned into a repeatable workflow, it should be.

What you will look after

• Building the inbound engine: the core deliverable. A content-led inbound and nurture engine that generates a steady flow of engaged leads and compounds over time. LinkedIn first.
• Content and campaigns, end to end: the strategy, the plan and the delivery. Own the calendar, produce and distribute the content, run the campaigns, measure what happens and feed it back into the plan.
• Ghostwriting and personal brands: LinkedIn content, articles and commentary in the voice of the CEO and selected subject-matter experts. Executive brands are a core lever of the growth plan.
• Lead nurture in HubSpot: workflows, segmentation and nurture flows that turn interest into MQLs (meetings booked) and keep prospects warm between buying windows.
• Funnel performance to SQL: own the numbers from engaged lead to MQL, and help where needed to get MQLs over the line to SQL.
• Systems and RevOps: build, document and improve the GTM stack so everything we do is measurable and repeatable.

What we are looking for

• Proven demand generation experience in a B2B technology, SaaS or professional services business, with a track record of leads, opportunities and measurable revenue impact (we will ask about this at interview)
• Experience building marketing systems and processes from scratch, ideally as a first or early marketing hire
• A HubSpot power user: lead nurture workflows, segmentation and reporting
• A content strategy and execution mindset: a thoughtful writer who ships consistently across LinkedIn posts, articles, emails and video scripts, with working knowledge of SEO and an interest in Generative Engine Optimisation (GEO)
• Hands-on with AI every day: confident with Claude (including Claude skills and Claude for design work) and Copilot, and curious about how far these tools can go
• Commercial, data led and focused on business outcomes
• An entrepreneurial mindset: curious, quick to learn and able to figure things out

What success looks like

• A consistent flow of engaged leads converting into MQLs (meetings booked)
• SQL targets hit (this is what your bonus is built around)
• Executive brands publishing consistently and driving inbound conversations
• A documented, repeatable system behind it all: workflows, segments, nurture and reporting
• Marketing seen as a key driver of new logo growth

Working arrangement

This is a remote-first role and genuinely so. We are based in Manchester with team members across the Midlands and North of England, and we meet in person one day a month at the Manchester office. We are looking for someone in the Midlands or North of England who is happy to travel for those days.

The rest of the time you will work from home, collaborating over Teams. That suits someone with a settled remote working routine who genuinely enjoys independent work: self-directed, happy with heads-down days and not reliant on an office for day-to-day contact. If you are at your best with regular in-person time, this role will not give you that, and we would rather be upfront about it.

Culture and perks

We work hard at keeping a warm, friendly culture even though most days are spent at home:

• One day a month in Manchester for the team get together, usually with a lunch out
• Quarterly get togethers: a company update followed by a meal somewhere good
• Christmas and big wins: a proper Christmas party, and a team trip away when we hit the annual growth target
• Little things in the post: our CEO sends things to people's homes through the year (hampers, treat boxes, that kind of thing)